Know-How Exchange : Strategy

Manu Rajan,

Without knowing the value propositions and competitive differentiation between you and your competitors it is hard to answer this as I would like, but, I know that here in the US, the smaller banks have been successful in converting high-net worth individuals over by offering them the highest level of personalized customer service, expert guidance, comprehensive financial plans and strategies, competitive products, and convenient access to state-of-the-art technologies.

Some examples:

https://www.johnsonbank.com/

https://www.sunrisebankofarizona.com/

https://www.camelbackbank.com/

I hope that helps.

Hi

a couple of thoughts that have worked for others:

are there some events to which money can't buy access? I'm in the UK, so my examples might be
- Goodwood Festival of Speed VIP tickets
- Circle seats @ premiere ballet company + reception before
- Invitation only celebrity dinner
etc etc.
Offer these to your custmers and their invited guests. The guests are prospects.

Or, how about researching a few, very specific target customers. Find out what their personal interests are. If it's billiards, send them a personalised (& branded) ball set. If it's clothing, invite them to a shop's season preview, out of regular shopping hours.

You'll notice that these are targeted as much at 'she' as 'he' - it's tough to find exclusive things for 'her' to do!

hth

Will Rowan
https://www.morningpapers.com

Hello,

Price strategy:
Is not the best Strategy but is the fastest.
Low the fees or increment the interest for a period of time.
- Saving card account.
- Credit card account. Then you can sell the saving account.
- Pay some extra points in the saving account.

Direct Marketing:
Alliance with the postal Service, to mail to the Bank Offices influence zones. The people pleases it to have their accounts near their house or office.
Focus on the children and then to the parents (give gifts).

Carry out events: Invite to events (movies, theater, entertainment) and open accounts there.

Campaigns of referred: Invite your present customers to link their friends and acquaintances.

Campaigns in Businesses: Visit Businesses, Stand a place and open accounts.

Rent a small place in the most concurred places, as commercial centers, and open accounts.

Sponsor events, as musicals, and when the people demand the ticket, open the account.

Sponsor TV shows where the prices or gifts be a banking account with money.

Bye,
Juan Carlos

Manu,

In the past one of the better and most successful strategies to capture people was the inclusion of sweepstake and drawings in the savings accounts, where important prizes were given (houses, cars, trips around the world).

Today this is the common one, but we can apply the same technique. To design a Great and Big Contest, like the monopoly game (get wealthy), where everyone participate and talk about, fabulous prizes be gained, all the family participation, luck and knowledge influence (Bank and Financial products Topics).

Bye,

Juan Carlos