Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Medical Office Needs Tagline
Posted by Anonymous on
7/23/2005 at 1:30 AM ET
We are opening a new clinic with a board certified family physician who is only intending to do medical acupuncture. We want to appeal to both patients and other M.D.'s (for referrals). We want to stress the doctor's western medicine training as well. We also want to ensure that the referring M.D.'s don't think that we are going to do western medicine on the patients (and " steal them"). We were thinking something like " improved health through the addition of medical acupuncture" (so wordy and awkward) or "a balanced approach to health" (not very descriptive). Thanks in advance.
7/23/2005 at 4:15 PM
I would recommend that you take something on the lines of International Training, International Experience, but Customized at local Level.
Few Suggestions -
"International Brains. Customized Practice" (or you could replace Customized with ur Country)
"Knowledge from Outside. Curing you inside"
"Developing Experts, not Doctors... Developing Trust, not Cure"
"Building Experts of International Standards...Because The Best Solutions always require the best brains"
Hope this helps!
7/23/2005 at 4:33 PM
Acupuncture has lot to offer in various conditions.
Western Medicine and Acupuncture has lot of areas of confluence...like analgesia, gastrointestinal troubles, smoking and other behavioural conditions, neuro muscular disorders, cardiovascular conditions like hypertension and hypotension..and many more.
You must market on the areas for which acupuncture is mostly sought for like pain relief, hypertension, osteoarthritis and neuro musuclar conditions like paralysis, deafness.
Taglines can be on following lines:
Ying-Yang to control your pangs
Experience no pain to relieve pain
Puncture your mind to with scents of life.
Western medicine finds its complement.
Acupuncture: the real alternative to ur troubles.
Keep in mind the areas of ur expertise while advertising and count on them. Do not show any areas of conflict between western and alternative medicine.
Hope this helped
7/25/2005 at 1:20 AM
I would be careful not to get too corny. You're dealing with patients -- many of whom are in pain. They want someone with experience that can be relied upon. They don't want a comedian.
Stick with a tagline that discusses benefits to patient.
7/26/2005 at 10:04 AM
Smith Accupuncture Clinic: The Eastern complement to Western medicine
Smith Accupuncture Clinic: The ancient complement to modern medicine
I agree with prbypr that you should avoid 'cutesy' names (Needles & Pins Accupuncture Clinic: Let us stick it to you!) in the case of a medical facility.
BACK TO TOP
Post a Comment
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
Strapped for Time and Money? Content Curation Is Your Content ...
by Paul Chaney
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
How to Create Content About Things You Know Nothing About (Yet)
by Bana Jobe
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with