MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Advertising/PR     
 
This question has been closed, and points have been awarded.
From Stealth To Stardom
Posted By: cdenoce* on 7/24/2005 5:47 PM (CST) 250 Points
Bringing technology firms out is still an art. Some best practices are the same, but I thought to ask this group what is new, and what has worked recently in the area of software technology. Thanks in advance.

Posted by: Papadoc (Steve)* Accepted Answer
7/25/2005 12:36 AM (CST)
I think you are going to need to define your terms just a bit better and provide some detail.

More specifically, what do you mean by bringing a firm out? Out of where to do what? What is your target market? Are you talking about marketing the company from a branding standpoint or a given piece of software? Is the company a newbie? Do they have a budget? What is their goal and what does their agenda look like? What kind of competition is there and how strong is it? Are these emerging markets or are you trying to break into established markets where the competition is well-entrenched? Do you have a business plan in place? Do you have experienced management? These are VERY important questions.

No offense intended but your query above is kind of like asking what's the best software? For whom, for what?
 
Posted by: cdenoce* Author Response
7/27/2005 5:18 AM (CST)
The question is in the PR/advertising area and the goal is getting noticed and on the short list by prospects responsible for Siebel CRM as well as contact centers. "Decent" budget and F500 customer successes. Entrenched competition by large vendors, but the firm has distinct functionality advantages with rapid ROI. Experienced management team with set business plan.
 
Posted by: carrie77 Moderator Response
8/6/2005 8:23 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Advertising/PR)
Jay Hamilton-Roth (43473)
W.M.M.A. (31505)
mgoodman (25971)
CarolBlaha (19996)
michael (17966)
thinkmor (11658)
PhilGrisolia=Results (11575)
darcy.moen (10787)
stevea (10362)
NuCoPro (9474)
Peter (henna gaijin) (9467)
telemoxie (8723)
mbarber (8199)
Mushfique Manzoor (7932)
Puru Gupta (6790)
SteveByrneBranding (6482)
Gary Bloomer (6295)
SRyan ;] (5966)
shghosh (5797)
Deremiah *CPE (5479)
Pepper Blue (5368)
ASVP/ChrisB (5176)
Tracey (5120)
Mikee (4878)
amandavega (4775)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.