This April Only: Save 30% on PRO with code ROCKETSCIENCE »

Real-World Education for Modern Marketers

Join Over 625,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Branding

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

What Is Grassroots Marketing ? Thanks A Lot.

Posted by Anonymous on 50 Points
Hello,

I need a definition of grass roots marketing ? everybody is using this term, but i coul not find a definition in any of a marketing dictionaries i looked.

thanks

  • Posted by Blaine Wilkerson on Member
    grassroots

    adj 1: fundamental; "the grassroots factor in making the decision" 2: of or involving the common people as constituting a fundamental politico-economic group; "a grassroots movement for nuclear disarmament"


    Source: WordNet ® 1.6, © 1997 Princeton University
  • Posted by Michele on Accepted
    Here, in South Africa, 'grassroots' has a particular connotation - appealing to the masses.

    I think the origination means what it says: from the bottom. Think of the roots of grass - do not really get lower than that. So 'grassroots' marketing would mean using mass market tactics to appeal to fundamental needs.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!