Question

Topic: Other

Below The Line Activity & Above The Line Activities

Posted by Anonymous on 4/8/2004 at 10:10 AM ET 250 Points
I want to know the difference between below the line and above the line activity. What is it that makes both of them different ?
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  • Posted by Blaine Wilkerson on 4/8/2004 at 11:01 AM Accepted
    Above the line (ATL) Typically refers to expensive, commission based advertising like TV, Radio, Print, etc.

    Below the line is commonly refered to less expensive methods such as mailers, brochures, flyers, coupons, etc.

    Good Luck!
  • Posted on 2/9/2006 at 5:47 AM Member
    Hi Everyone,

    Hope u're all doing well.
    I have sort of a big question. I have just received a client who is currently on the look out for an agency that can handle the development of an identity of a new upcoming brand in terms of communication and kiosk design. The client is a company who has a wide portfolio from Bed and bath to fashion. This consignment will be for a women's line of clothes that need to be sold in malls via Kiosks or sort of booths....

    I am completely drawing a blank here, but I don't want the client to fish in other seas since I have been providing Below the Line solutions for them for a while now.

    Would really appreciate the help.

    Thanks
  • Posted on 12/29/2007 at 6:32 AM Member
    HOW TO MEASURE TOMA(TOP OF MIND AWARENESS )

    WHAT SHOULD BE PARAMETERS AND HOW TO

    COMPUTE THEM
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