Question

Topic: Strategy

How To Develop A Marketing Strategy For A Company That's Been In Business For Over 6 Years

Posted by Anonymous on 4/8/2004 at 11:33 AM ET 250 Points
I'm about to develop a marketing strategy for an IT company that's been in business for 6 years, but has never really had a strategy.

I've done some research, but there are so many elements to look at, WHERE DO I START?

Thanks for your help!
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RESPONSES

  • Posted on 4/8/2004 at 12:39 PM Member
    Hi

    yes, I'd start with your customers - and look at what expectations they have of the company. After 6 years, they'll have an opinion. So ask them. If you can get to past customers too, so much the better.

    You need the customer research to inform your strategy - but it's not the only thing to consider, eg:
    - What are your company's core skills?
    - How do you make them as profitable as possible?
    - How long has the plan to last?
    - Where do you want the business to be at the end of the plan period?

    The marketing strategy you end up with has to support your goals for the company, and be something that the company's owners, staff, business partners and customers can all believe in.

    hth

    Will Rowan
  • Posted on 4/9/2004 at 8:02 PM Author
    Hi

    This is Ken I posted a question a few days ago about developing a Marketing Strategy for an IT company.

    Thank you all for your answers, your responses are greatly appreciated. You all gave me some practical advice on where to start.

    Thanks again to all of you for responding, especially you Jim Deveau, the links you provided are great.

    Ken
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