Question
Topic: Research/Metrics
Marketing Research Vs Insight?
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The cynic in me tells me that this is just a new label for the same thing, or at least that this will be the effect, as the people I talk with appear to have very vague ideas of the difference (if any).
I do have an idea of how to explain the difference to myself but before posting that, I would be very happy to hear more views -- is there a universally agreed difference, and if so, please explain!
Thanks,
Bret