MarketingProfs Know-How Exchange : how do you measure a value proposition?

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How Do You Measure A Value Proposition?
Posted By: oscar.corrales* on 8/26/2005 5:52 PM (CST)	125 Points
I want to measure the value proposition of travel distribution (travel perishable inventory) of air, car and hotel.

Posted by: michael	Member Response
8/26/2005 6:00 PM (CST)
Are you weighing the value of the GDS system vs G2s? Are you thinking of providing G2 service? Can you give a little more detail of your service or product? Michael

Posted by: ASVP/ChrisB	Member Response
8/27/2005 4:09 AM (CST)
Hello Oscar, welcome to KHE. Measurements are complex issues. In this case you have something specific in mind which we could work on as a case study example. But - we need to know what the value proposition IS exactly... Can you post it here so we can evaluate it, and come up with prospective measures, and then we can all discuss them? Thanks ChrisB

Posted by: mgoodman	Member Response
9/6/2005 8:35 PM (CST)
What are you trying to learn when you say you want to "measure the value proposition?" What might the measurement look like? Is it a percentage of something, or an absolute number, or a ratio? I'm not sure what it is you're trying to do, or what you will do with the "measurement."

Posted by: azmatk69	Member Response
9/12/2005 1:07 AM (CST)
Would you please further eleborate your question.

Posted by: carrie77	Moderator Response
9/13/2005 6:22 AM (CST)
Hi Oscar - I have closed your question and refunded your points. As has been pointed out by several of our experts, you have not provided sufficient information for them to respond. Please read our Important Guidelines and consider your question before posting again. Good luck, Carrie (Production Editor)

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