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Fmcg Products Not Doing Well In India
Posted By: gokul.sinha on 8/30/2005 1:18 AM (CST)	25 Points
tell me which fmcg products are not doing well in india. like: kellogs, sunsilk colour, etc. and how to turnaround them.what will be the strategy ?

Posted by: mohitchhabra	Accepted Answer
8/30/2005 1:40 AM (CST)
Hi Gokul Your question looks like a typical homework question from a marketing class. And KHE is not a group of professionals who do students' homework. Moreover your question is not very specific and justs asks for a list of FMCG products not doing well in India. This list can be endless because many a seasoned marketer has been humbled in the vibrant Indian market. And at one level it will also include the name of Coca-Cola among others. Happy researching! Cheers Mohit Chhabra

Posted by: gokul.sinha	Author Response
8/31/2005 9:40 AM (CST)
hi, mr. mohit chhabra, i am not a management student. but i am a student. i am looking for new failures in fmcg market. if u know, u can answer this please, otherwise leave it for someone else. thank you for reply.

Posted by: phil.wesel	Accepted Answer
9/1/2005 10:23 AM (CST)
I must agree with Mohit. Certainly this is a forum to learn and share experiences but you muct bring to the table as much as you leave with. I would do some searches of the citations out on google and refine the question towards specifics (Such as how might we reformulate the marketing strategy for this FMCG brand given a present set of conditions.) Good luck on your project. Phil

Posted by: Sanjeev Kumar Vyas	Accepted Answer
9/9/2005 6:59 AM (CST)
Hi Gokul, Well I agree with Mohit. To get better answere here. Do some search on google. find out some failures in FMCG sector. While doing this you may find some of the reasons of the failure. Post those here along with your views and your strategies to change this around. Then you will get great answers in this forum.

Posted by: mohitchhabra	Member Response
9/16/2005 3:15 AM (CST)
Hi Gokul I would reiterate my earlier stand that you should try and figure out the answer on your own, if it just a list that you are looking at. Its a rather simple exercise. To give you a starting point, in the recent past, Vanilla Coke bombed in the Indian market. Another one is Sunfill (coincidentally from the Coke stable.) Hoping this is a good starting point for your research. Cheers Mohit Chhabra

Posted by: carrie77	Moderator Response
9/23/2005 7:52 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie (Production Editor)

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