Save 40% on PRO with code JANUARY »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 597,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Creative Ideas For Advertising A Spa
Posted by Anonymous on
9/26/2005 at 3:10 AM ET
I work in an advertising company, in Greece. I am presenting to a new client, who owns a hotel with SPA faiclities. i want to know how a SPA is promoted in different countries. i want to know anything that is not ordinary! i want to know names, sites, events, promotional activities...
this SPA is one of the largest in Greece, and it can be considered as a Medical SPA also...not just a relaxing SPA...it is located in quite large town near a mountain ...so there is tourism around the area!
hope u can help me!
9/26/2005 at 6:07 AM
Sofia, It's nice to know that the SPA you are involved with is one of the largest in the country, it will help a lot, if they have any brand name and that brand is little familier to customers, then the result could become much better, i believe, to display ads or to promote them are not neccessary to be placed in some prominent and very crowded place always. the basic of advertising is not to make viewers recall where he saw the ad last time, i mean your ads should on so many places and so many locations that they won't get the scope even to remember the place where he saw it last time. to do this , it is far better to place many displays in the country, may be smaller, may be bigger, but must contain the THE THINGS YOU ARE GIVING TO YOUR CUSTOMERS AND A PICTURE OF THE THINGS THAT CUSTOMERS WOULD GIVE TO YOU. this brings the transparency between you and customers, and if they see you everywhere then the distence doesn't exist.
9/26/2005 at 10:04 AM
At minimum you should get listed at
. The marketing people there are pretty aggressive.
Also, start with your local DMCs. Here's a link and explaination of what a DMC is
If you want special representation within the US, contact me offline.
BACK TO TOP
Post a Comment
26 Universal Questions for Positioning Your Brand (and Creating ...
by Ulli Appelbaum
The No. 1 Social Media Mistake You're Making (and Four Ways to ...
by Mike Volpe
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
by Lauren Tympel
The Ultimate Social Network Cheat Sheet [Infographic]
by Verónica Maria Jarski
Add These Five Word 'Magnets' to Your Marketing and Sales ...
by Bob Circosta
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with