Question
Topic: Branding
Thoughts On Marketing Beer Shirts To Brewers
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I'm interested in teaming up with a pro T-Shirt company (I'm not an artist) to market high end shirts to increase Brand awareness and of course increase sales. Breakaway bold branding is my goal for the brewer.
1) How do I measure the potential for him?
2) Thoughts on best cold call approach for shirt producer people and craft/micro beer people?
3) Do I create a tag-team approach for brewer (with my own art department) or arrive as solo marketer?
4) Royalty seems like best payment method so far, any other payment suggestions or problem areas I should be aware off? How do I get paid I guess is the question...
Contract with shirt and brewer is a concern for me hopefully there is a 2nd edition in this T-Shirt idea so I'd like to lock up any future deals and avoid being ripped off or replaced by some inhouse t-shirt or beer house guy! Proprietary protection is my concern although it isn't IT stuff.
5) Is copywriting a worthwhile approach?
6)My buzz will be created by the shirt themes, how do I guard that against theft ... easily? Same question again I guess :(
7) Placing shirts in each case of 24 at the plant I guess has been done before any problems here with ten different designs and perhaps a female cut/style too?
Many thanks for any input.