Question
Topic: Website Critique
Top 3 Website Changes
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I need some feedback on our website. www.axcis.net. We are have internal discussions about what works and does not. Some of you saw a version of this site 4-5 months ago. There have been some changes. I am not real happy with the current site, however others in the company feel it is fine, and that we should be focusing on generating more site traffic instead of site improvements.(see other question about leads) Currently 5-10% on visitors are converting to leads (filling out our Demo form)
These are my questions:
1. What is a reasonable “conversion” rate for visitor to info/demo request?
2. Will changes to this site increase conversion rates?
3. If so…What are the top 3 changes that need made to increase leads?
4. What is the number one thing I should do to increase our SEO?
Thank you so much!
Jo