Question
Topic: Advertising/PR
My Pr Is Poorly Received
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My recent PR efforts have not met with good results. I am in an industry that is new to me, (Business Software- 6 months). Past efforts with retail PR have been good. I am not sure i understand what makes a good Press Release in this industry, I have also have worked to distribute white papers, with limited results...
Questions:
1. Can you recommend a good book, web site or just some advice about getting some good PR for small software companies?
2. Does anyone (or everyone) use the press release services? Are there ones you have used, that you recommend? What is a fair cost to this service?
Thanks,
Jo