Question

Topic: Taglines/Names

Got A Tagline Concept - Need The Right Words!

Posted by Anonymous on 10/23/2006 at 3:52 PM ET 1000 Points
I'm working with a real estate team, and I think we've got a good idea for a tagline, but I'd really like your collective creativity to help put the idea into the right words.

The idea for the tagline is this: the team excels at making sure a real estate contract moves smoothly to close. They don't rely on all the people who are involved in the transaction to do their jobs - they make sure they do their jobs.

The team thinks of itself as the glue that holds the transaction together. So, I've been playing with ways to make that into an effective tagline. I'm not sure that using the word glue is the best approach. Another problem is that it seems like you need to mention that you need glue to hold the transaction together, but then the tagline gets really long.

Smith Realty Group
We’re the Glue from Contract to Closing

Smith Realty Group
The Glue that Holds Your Transaction Together from Contract to Closing

So, maybe it would be better this way:

Smith Realty Group
Holding Your Transaction Together from Contract to Closing

It seems like a good concept, but I'd really appreciate some other ideas on how to say it!
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RESPONSES

  • Posted on 10/23/2006 at 4:28 PM Accepted
    Remember to ask the question - what is most important to the end-user? The response above is hitting it right with "ease" - the end-user doesn't care about "glue", they care about what that glue does for them. You may want to take it even a step further and make it about what the end result is. If it's for residential buyers, get creative:

    End-result:

    Smith Realty
    Where you want to be. Faster.

    Position:
    Smith Realty
    No one closes faster.

    Service:
    Smith Realty
    From contract to closing to LIVING.
  • Posted on 10/23/2006 at 7:58 PM Accepted
    Smith Realty Group
    We Hustle from Contract to Closing... So You Can Relax.

    ~ Mel

    Melvin Ram
    Volcanic Marketing

    PS: Go to www.ponderpearls.com and enter "melvin" as the giftcode. Download and install Ponder Pearls to enjoy wit & wisdom from histories brightest and most enlighted minds. It's my gift to you.
  • Posted by ReadCopy on 10/24/2006 at 7:19 AM Accepted
    I don't like the "Glue" thing. People buy emotionally, so you have to engage them on an emotional basis, I like Jades response, because it starts to engage clients on that emotional level by using "No hassle", no-one wants hassle when moving, so it works well.

    Smith Realty Group
    No hassle - no fuss real estate closings

    You could make a killing and get more that one EMOTIONAL term into the line:

    Smith Realty Group
    No hassle - Your Home is our Priority

    Whatever you decide, the best of luck

    Andrew
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