Know-How Exchange : Other

If You're Exhibiting Shoes in a TradeShow:

Location at Trade Show: Do your research to select the best show for business development. Take advantage of early-bird discounts on booth space, travel and hotel accommodations. Try to book a booth in a busy aisle near a big corporate booth that will attract lots of traffic.When you receive the exhibitor's kit, read it carefully. There are many confusing forms to fill out. You'll usually have to deal with two or more companies; one producing the conference and another responsible for renting equipment, phone lines and electrical power. In many cities, you will be hiring union workers to carry your displays and materials in and out of the convention center.Create a press kit or a press release and make sure it gets into the press room or distributed at the press conferences. Ask the show's press reps to arrange introductions to the reporters covering the show. Try to set up interviews in advance with local radio and newspaper reporters. If you can't afford to buy a custom display, be creative and make one. "Your Shoe Moment " posters. Most booths come with one draped table, a few chairs and a trash can.
2.Budgeting:
Create a realistic budget. Consider travel expenses: ground transportation, accommodations (ask employees to share rooms if possible), meals, snacks, giveaways and the cost of being out of the office for a few days.

3. Promotions & People
Bring a clever giveaway- Key chains with Small cinderella stilettoes. Bring a supply of chocolate or mints to serve as magnets to passersby.Bring your friendliest employees. You want high-energy, happy people in your booth. They must be well-groomed, attentive and not chewing gum, sitting or talking to each other.