Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Customer Behavior
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Convince The Customers
Posted by Anonymous on
1/10/2007 at 1:05 AM ET
It happens that while I try to get or convince the customers to see my point of view, it usually ended up with they (customers) are the ones instead who convince me either what I propose is not feasible (or should be modify) or if they were to buy, they donít need to buy so much units.
Like to have suggestion how I can better convince the customers instead of being driven by them.
1/10/2007 at 1:17 AM
What are you selling?
Generally we ignore customers input at our peril.
Rule 1 -
The customer is always right.
Rule 2 -
When the customer is wrong, refer to Rule 1.
However... It depends what you're selling.
Perhaps the customer doesnt really understand your value proposition.
Or perhaps you're not explaining the payback so they can grasp it.
Can you give some more details so people here can get their heads around your situation?
1/10/2007 at 1:18 AM
Perhaps you want to change your approach from "convincing the customer" to listening to their needs. Understanding their needs allows you to structure deals so that they are win-win for your company and theirs versus a win-lose where you get what you want and they feel stuck. Working from this vain also takes their mindset from needing to negotiate to speaking to a trusted colleague from whom help can come. You need to build rapport and that leads to building trust. In this context, you become part of their team versus a "salesman."
I hope this helps.
1/10/2007 at 2:07 AM
Wayde is right.
In marketing nowadays, its important to build good relationship with people who could be your potential clients/ customers in the future.
Marketing professionals are not anymore selling product/ goods, they offer solutions to customer's problem and needs.
I believe in order for you to convince your customers - you must SELL with the HEART.... that is -care for your customers.
1/11/2007 at 8:58 AM
By "consulting" with clients, you are discussing a situation/subject and deciding on points in doubt. Consulting is seeking advice/opinion and exchanging views.
This means "listening", understanding, asking questions and if you listen, understand and ask you will undoubtedly be able to offer suggestions which will be accepted by the client because they meet the client's needs and are designed in a way in which the client is comfortable in moving forward.
BACK TO TOP
Post a Comment
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
2Q16 Email Deliverability Benchmarks
by Ayaz Nanji
Growing Pains and Marketing at Scale: Five Key Lessons From B2B ...
by Emily Sue Tomac
The ROI of AdWords Spend for B2B Firms
by Ayaz Nanji
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with