Question

Topic: Taglines/Names

Help Name Our Newsletter

Posted by Anonymous on 4/29/2007 at 7:58 PM ET 500 Points
I need help naming our company newsletter. We are a Title Insurance company. Our target audience is Realtors and Lenders. The newsletter is being developed to create a relationship with our customer. The newsletter is from a few local offices in the northern part of our state. We differentiate ourselves through customer service. Our core values are communication, connection and competence. It will be published quarterly.
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RESPONSES

  • Posted on 4/30/2007 at 9:46 AM Member
    Hi,

    The first thing that occurred to me is the 3C, for you said that:
    "Our core values are communication, connection and competence"

    Just an idea!

    Best of luck
  • Posted on 4/30/2007 at 11:16 AM Member
    Here are a few names:
    1) Communique
    2) Realtime Insurance

    Also a Tag Line: Title Insurance delivered Real Time
  • Posted on 4/30/2007 at 12:08 PM Accepted
    Sign of the Times
    --News for Realtors and Lendors

    Title Tales or Title Times
    --Stories for Realtors and Lendors

  • Posted on 4/30/2007 at 6:25 PM Author
    Thank you for all your suggestions.
    To answer a couple of questions...
    The name of my company is First American Title
    I intend for the newsletter to be factual and informative with a touch of personal connection. We might feature a bio of each office.
    I will keep this question open for another day
    Thanks again,
    Tesa
  • Posted on 5/1/2007 at 1:01 PM Member
    I often use this site when I need to come up with catchy phrases or titles:
    https://www.phrasefinder.co.uk/index.html

    There is a yearly fee, but for me, it has been worth it. If you do a lot of writing, you may want to check it out.

    Their free site is here:
    https://www.phrases.org.uk/index.html

    (Note: I am in NO way affiliated with either site, other than being a customer!) There may be a free similar resource out there somewhere on the web, or something less expensive.

    My favorite so far is Title Page. It's very clever.

    Good luck
  • Posted on 5/1/2007 at 1:50 PM Member
    Since your business is all about protection and coverages, I'm thinking along the lines of

    Guardian or First Guardian

    From a branding standpoint, you use Eagle in many of your policy names. Might consider using Eagle throughout if that is a strong brand and continue with Eagle in the name of your newsletter.

    Guardian Eagle

    MarketingRiot
  • Posted on 5/1/2007 at 10:23 PM Member
    The Title Pages

    Title Bound

    In Deed
  • Posted by Ravee on 5/2/2007 at 4:37 AM Member
    FAT News or Update or Bulletin (FAT for First Americal Title)

    FAT Reach



    --Ravee

  • Posted on 5/2/2007 at 11:52 PM Member
    Perhaps you take a different approach and use the need for a name as a way of touching your target market. Create a contest, let them come up with names - to help them, give your branding message as the description of the newsletter and your company. Everyone loves to help and a chance to win.

    David Reingold
    ReingoldPartners LLC
  • Posted on 5/4/2007 at 9:26 AM Author
    Thank you to everyone who took the time to respond to my question. I received many good ideas and will definitely use the KHE again! I've accepted 5 responses and close the question.
    Tesa
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