Know-How Exchange : Taglines/Names

Hi

A group of private investigators is banding together to create a national network so they can serve the market across the whole country, in this case, Australia.

They have a name and a website but they seek a powerful, evocative tagline that is memorable and rolls nicely off the tongue.

Their major point of difference between them and other investigations firms and/or networks is that they offer local knowledge at the point of the investigation, but have a management structure that allows consolidated bidding for work from major clients, such as the big insurance companies, and government agencies.

They are first movers in this area, with this type of structure. There are competitors who have attempted the model but have not succeeded in controlling capability and quality of service they way this model will.

They have in mind something along the lines of "National coverage, local knowledge".

They also thought of "National coverage, regional management, local knowledge".

Neither of these taglines are particularly memorable although they both do the job.

I'm wondering if the collective intellect of KHE members might be able to coin a tagline that is more easily memorable, and perhaps one that does a better job of communicating the perception they are keen to impart, i.e. that the client only has to brief one person, in their nearest office, to get national service capability.

BTW, forget the typical Magnum P.I image of some kind of gumshoe detective, hiding in bushes outside a motel to get photos of someone's cheating husband...

This group specialises in complex circumstantial reporting, witness statements, and fraudulent claim detection.

Their surveillance work tends to be mostly checking on the veracity of injury claims, e.g. someone claims whiplash injury and substantial loss of lifestyle, they may check they aren't out playing rugby, wrestling their buddies, or abseiling cliff faces, that sort of thing.

I'll look forward to your inputs.

Thanks

Chris Blackman