Question

Topic: Taglines/Names

Deciding On Name

Posted by michael on 125 Points
My sister is a business consultant of sorts. She's usually hired to solve a problem and they want her to stay as an employee...with all the perks and pay...but she's easily bored so she ends up leaving after the problem is solved.

She doesn't want to be a "consultant" because she feels she gets more data by being an employee. So....her thought is to buy-fix-sell SMBs

As we develop her brand the target will be business owners who want out of their situation. One brand that I've always admired is the _______for Dummies brand because they have been able to expand into any subject.

For that reason I'm thinking of these names and would appreciate input and suggestions:
(haven't checked all domain availability yet)


dumpyourbusiness.com
unloadyourbusiness.com
getoutfromunderyourbusiness.com (don't like this but she does)

Changing from your to that is not a problem, just looking for the right first word to grab the desperate business owners attention.

Thanks

Michael


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RESPONSES

  • Posted on Member
    Maybe you want to go a positive route:

    LetMeMindYourBusiness.com

    or maybe not:

    StopMindingYourOwnBusiness.com
  • Posted by michael on Author
    Glenn,
    I like the concept but we want them to SELL the business...not let her manage it.

    That means I need to hit the "get out" or "bail" emotion

    Michael
  • Posted on Member
    BurdonsomeBusinessesBought.com

    it's a mouthfull but the alliteration makes it memorable.
  • Posted by chough on Member
    ExitStrategy

    FixItFirst

    FixItAndF***Off! (certainly got a bit of "stickiness!)

    Don'tSellItBroken
  • Posted by michael on Author
    Maybe this will help with clarification:

    Suppose she expands it to:

    Dumpyourairplane.com
    Dumpyourrestaurant.com
    Dumpyourtravelagency.com

    The first word has to set the emotion for the last word.

    BLANKyourBLANK.com That's the formula

    Michael

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