This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 608,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Real Estate Slogan

Posted by Anonymous on 250 Points
I need help with a good catchy Real Estate slogan for a company called Freedom Realtors. Which is who I work for. I have thought of...

Owning your own home
The American Dream
Freedom Realtors can help
you realize that dream.
Give us a call today


But I don't know if that is too cheesy or not catchy enough. Can someone please help?

  • Posted by MonMark Group on Member
    There have been hundreds of RE Agents that have come to this site with almost the same request. My recommendation would be to research this site, using the keywords taglines, slogan...etc. Look through the responses we've been giving for a couple years. If you don't find something you can use, please come on back and ask again.

    It's hard to continue to be creative for so many agents.

    Randall
    WMMA
  • Posted on Member
    Well... Do you specialize in a specific geographic area? Do you specialize in specific price points? I think your slogan needs to be tailored to the audience your trying to attract. A slogan for a Texas based realtor may not work for a realtor in Virginia. Also a slogan for homes priced in the $200K range may not work for someone looking for million dollar houses.

    I know this probably doesn't help much but I think better advice could be provided if a better understanding of your business model was provided. I did a search for Freedom Realtors and couldn't tell which company was yours.

    Good Luck!

    Anthony
  • Posted by BARQ on Member
    kellenway,

    Welcome to the "Whys Guys" forum.

    My suggestion:

    1. Write down the answer to "WHY would someone want to have me as their RE agent?"

    2. Read your answer out loud, then ask "WHY?" to that, and write down your answer.

    3. Repeat step 2 a few more times. It's OK if the answers get longer, just keep asking "WHY?" to each response. If you can only go one or two rounds, you have nothing to offer that HUNDREDS of other agents offer, with or without taglines.

    If your answers to WHY get better four to five times (the more the better), what you will eventually get is GREAT input for writing a tagline. (You might just get a new approach to selling RE!)

    Give us THAT input. You'll be better satisfied by our answers.


    BARQ
  • Posted on Author
    I work in the Louisville, KY area. I am targeting several areas within louisville and all different price ranges but not in the millions. Although that would be nice. I am also considering getting some vinyl lettering put on my car and I want something that stands out so people think oh that is cool I want to use them.
  • Posted on Author
    Randall I understand that you probably see these questions a lot but each request is really different. We all work for different companies and want something new and fresh and not the same old response. Which is why I I asked for help. If you didn't want to give feedback then you didn't need to bother. I have researched the other responses and I am not coming up with something that works for me. That is the point of this isn't it.
  • Posted on Author
    Another thing is my last name is Way so I was thinking of using something with that to. Any fun ideas?
  • Posted by Steve Hoffacker on Member
    You raise a couple of issues. You say you want a catchy slogan for your company and then you say you want a tie-in for yourself. What does your broker say to this? Why are you creating a slogan for your company? Most realtors who ask for a slogan want one for themselves, but there's always the same issue that they are new quantities and can't be labeled yet. My advice is to forget cute and catchy slogans and go prove yourself. Then you can brand yourself later as the guy who does (whatever you decide you've become known for).

    Steve
  • Posted on Author
    Yes I want something to promote my company and myself. I think they go hand in hand. If I can use a tie in for myself that all the better. I didn't come on here to argue with anyone. I just thought there might be some creative ideas out there. But it seems like you take first opportunity to jump on everyone's case for wanting some help. I have noticed on a lot of the other forum's you continue to knock people down for why they came here. Again if you don't like it then don't bother answering my question.
  • Posted by BARQ on Member
    kellenway,

    In your profession I am sure there are several key questions that you must ask in order to better serve your paying clients. Price range, house style, proximity to work/shopping/church etc.

    Without that key information, you would need to exert much more effort trying to find the right home for your clients. You would likely consider all that effort a waste of your valuable time, and plead with the client to give you more information so you could better serve them.

    We assume you came to this site in hopes of getting a professional quality answer. The information you are being asked to provide is what professional marketers ask of their clients. It is not intended to be rude. It is our way of getting you to put more thought into who you are, and what you do best. Then you get better quality results.

    Randall invited you to "please come on back and ask again" after you reviewed previous posts, yet you invited him not to participate if he doesn't like your offer of incomplete information. If you go to the ADVERTISING section of this forum you will see that Randall (WMMA) is the highest ranking expert. Your response to him seems to indicate that you would rather have something that comes easy than something that works best for your business.

    Real estate agents are very welcome on this forum, and some find satisfaction from the responses received. They also treat the marketers who contribute this forum (for no compensation) with the same professional respect that they as agents earn with their clients (and for a significant fee).

    Please don't give up on this forum -- give it some more effort.

    BARQ


Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!