Question
Topic: Strategy
New Business Idea - Tidy Houses - Is This Unique?
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I had never heard of a professional service that offers:
At least, I hadn't heard of it outside of an interior design firm or a house and garden makeover TV show.
There is an expression in French 'mise en place' which means 'put into its place' - which describes the idea my relative is considering.
Is this a service available anywhere else?
Is it a craze sweeping the US and destined to be copied everywhere else?
Does this sound like a concept that might have legs?
The Value Proposition to homeowners is that the "tidy-upper" will arrive and go through the whole house reorganising all the rooms and the cupboards, closets, wardrobes and doors, making the contents readily accessible, tidy to the point of regimentation, and removing all the junk and detritus that doesn't get used.
This isn't so much a rubbish removal service as a kind of home catharsis - purging people's living areas of all the junk they never use but didn't have the energy to get rid of.
I have seen the linen closet after this treatment - and it's amazing - like a stylist has rearranged and cleaned out the cupboard and made it look picture perfect like in an upmarket retail catalogue.
- Who would be attracted to buy in a service like this?
- What would you call a service like this?
- How would you promote it?
- What do you think people would pay for this service?
Having seen the results, the reaction of others was "Could you come around and do my place"? - which makes me think there is a market. I'm just not sure how big a need there is.
I look forward to my colleagues valued opinions!
ChrisB