Question

Topic: Branding

International Marketing Errors!

Posted by Anonymous on 8/25/2007 at 5:54 AM ET 250 Points
Hi, I need to do a presentation on bad marketing examples and I remember being told about some really high profile case studies where major organisations applied basic marketing/branding to campaigns which went wrong because of a lack of understanding of the market/culture. can anyone tell me where I can find further details of these and suggest ways to use these in a presentation to a non marketing group?

Thank you
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RESPONSES

  • Posted by ilan on 8/25/2007 at 1:53 PM Accepted
    GM has a famous blunder with the introduction of Chevy NOVA into Mexico...
    As you knoe NO VA means NO GO in Spanish, kind of goofy for a car...
  • Posted by Jay Hamilton-Roth on 8/26/2007 at 8:10 PM Accepted
    Here are some more:

    [URL DELETED BY MODERATOR]
  • Posted on 8/27/2007 at 3:55 PM Accepted
    During the time when I was in business school, the two examples that were used were Chevy's Nova and Coke's "bite the wax tadpole" translation.

    However, it appears that these may not be true:

    https://www.snopes.com/business/misxlate/misxlate.asp

    Good luck!
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