Question

Topic: Student Questions

Research Project

Posted by Anonymous on 1/5/2008 at 8:13 PM ET 125 Points
I am working on a project for my MBA Marketing class. I would like to write a paper addressing the purchasing power of women and how marketing is affected by this. Can you recommend places to find statistics and maybe graphics to support this topic? Or is this to broad of a topic, should i narrow it down to certain products? Any assistance would be appreciated.
Thank you for your time.
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RESPONSES

  • Posted on 1/6/2008 at 1:10 PM Author
    I would like to address how women's role in society, there are more working women than stay at home moms than there used to be, has changed how businesses market their products. Would this need to be narrowed down further. I am new to marketing and am not sure about the best way to approach this.
    Thank you.

    Karen
  • Posted on 1/6/2008 at 2:09 PM Accepted
    I do think you need to narrow down your focus a bit more - see if there are specific industries where this might have particular relevance. For example, you might want to look at products that have been traditionally been targeted at men, have been marketed toward women more recently, why this has happened, how, what tactics were used, etc.

    Good luck,
    Joy
  • Posted on 1/6/2008 at 2:20 PM Author
    I have been looking at home improvement products, automobiles, and technology and how the marketing of those items has changed as the role of women has changed. Do you have any suggestions on where i might find some statistics or graphs to enhance my paper?
    Thank you for your help.
    Karen
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