Question

Topic: Research/Metrics

Rewards For Polling

Posted by Anonymous on 7/10/2004 at 12:59 PM ET 125 Points
Is there any evidence that offering some small reward for taking a poll will cause the results to be skewed?

If you can, please cite some prominent examples of successful polling using this incentive method.
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  • Posted by Blaine Wilkerson on 7/10/2004 at 1:05 PM Member
    Hello,

    Checkout www.gozing.com, www.ifilms.com, and www.zommerang.com

    These polling services are used by major corporations such as Cigular, Wal-Mart, movie production studios, Microsoft, etc.

    I hope this helps!

    --Blaine
  • Posted by Peter (henna gaijin) on 7/10/2004 at 4:28 PM Accepted
    The links you clicked on are automaticallty created by this web site, but unfortunately the web site included the trailing comma as part of the URL. To read them, click the link (it still won't open), but then go to the edit URL: box and remove the comma at the end of the URL and it should work fine.


    On your question...

    I Googled "market research survey incentives" and found some good ones. One site looked like it would have everything you'd need, but unfortunately the link was bad. I did pull up the cache and found the following list of references which you may want to search for (enter the paper title of the ones that look good into Google and you will likely find them):

    Batagelj, Zenel, and Vehovar, Vasja ( 1998c ): "WWW Surveys". In: Anuska Ferligoj (Ed.): Advances in methodology, data analysis, and statistics. Faculty of Social Sciences, Ljubljana, pp. 209-224.

    Bauman, Sandra, Jobity, Natalie, Airey, Jennifer, and Atak, Hakan ( 2000 ): "Invites, Intros And Incentives: Lessons From A Web Survey". Portland, Oregon: AAPOR, Teh 55th Annual Conference of Ameircan Association for Public Opinion Research, May 18-21, 2000. Available from Wintellitech.

    Bennett, Gary ( 2000 ): "USING INCENTIVES TO ENSURE QUALITY DATA AND HIGH RESPONSE RATES". Paper presented at 'Online market research and web based surveys' conference, London, GB, May 30-June 1, 2000. Abstract.

    Bosnjak, Michael and Tuten, Tracy L. ( 2002 ): "Prepaid and Promised Incentives in Web Surveys: An Experiment". Paper presented at the The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, St. Pete Beach, Florida, USA, May 16-19, 2002. Abstract

    Brennan, Mike, Rae, Nathan, and Parackal, Mathew ( 1999 ): "Survey-Based Experimental Research via the Web: Some Observations". Marketing Bulletin, 10, pp. 83-92. Paper.

    Bunofsky, Terri L. ( 1999 ): "Developing and Nurturing an Online Panel". Paper presented at the ARF's Week of Workshops, Online Research Workshop, New York, NY, October 4-7, 1999..

    De Angelis, Chris ( 2001 ): "Sampling for Web-Based Surveys". Paper presented at 22nd Annual Marketing Research Conference. Marketing Research as a Completitive Advantage. Organized by AMA. Atlanta, Georgia, September 23-26, 2001. Abstract.

    Eichman, Caroline ( 1999a ): "Research Methods on the Web. Experiences and Implications for Market Research". Proceedings of the ESOMAR Worldwide Internet Conference Net Effects. London, 21-23 Feburary, pp. 69-76.

    Eichman, Caroline ( 2000b ): "Methodological Learnings: ibm.com Online Tracking Study". Paper presented at the Mastering Web-based surveys & Online Research Techniques conference, June 12-14, 2000, San Diego, CA, USA. Abstract.

    Enander, Jan, and Sajti, Attila ( 1999 ): "Online Survey of Online Customers. Value-Added Market Research through Data Collection on the Internet". Proceedings of the ESOMAR Worldwide Internet Conference Net Effects. London, 21-23 February 1999, pp. 35-51.

    Everhard, Hannah ( 2000 ): "Online Incentives: What Works?" Paper presented at the Mastering Web-based surveys & Online Research Techniques conference, June 12-14, 2000, San Diego, CA, USA. Abstract.

    Frick, A., Bächtiger, M.T., and Reips, U.-D. ( 1999 ): "Financial incentives, personal information and drop-out rate in online studies". In U.-D. Reips, B. Batinic, W. Bandilla, M. Bosnjak, L. Gräf, K. Moser, & A. Werner (Eds./Hrsg.), Current Internet science - trends, techniques, results. Aktuelle Online Forschung - Trends, Techniken, Ergebnisse. Online Press; Zurich. [WWW document]. Available URL: https://dgof.de/tband99/.

    Hallen, Gary ( 2001 ): "Leveraging Web-Based Surveys For Quick, Targeted, And Insightful Customer Feedback". Paper presented at Online Market Research & Web-Based Surveys Summit. October 23 - 24, 2001. San Francisco, CA, USA. Abstract.

    Hemsing, Werner, Müller, Jan, and Gräf, Lorenz ( 2002 ): "Panel attrition in relation to different kinds of incentives". Paper presented at The German Online Research Conference (GOR) 2002. University of Hohenheim, Germany, October 10-11, 2002. Abstract.

    Kiernan, Vincent ( 1998 ): "Researcher Believes Web Surveys Could Benefit by Offering Freebies". The Chronicle of Higher Education, Washington, September 25th, 1998.

    Lozar Manfreda, Katja ( 2001 ): "Web survey errors". Doctoral dissertation. Ljubljana: Faculty of Social Sciences, University of Ljubljana.

    MacElroy, Bill ( 2000d ): "Variables Influencing Dropout Rates in Web-based Surveys". Quirk's Marketing Research Review, July/August 2000. Paper. https://www.modalis.com/english/news/newsitem000808.html (January 9, 2001) Paper.

    Richmond, Cecilia and Maginn, Tim ( 2000 ): "Action Steps for Successful Internet-Based Surveys". Paper presented at The Third Annual Advanced Marketing Research Conference Transcript. Maximizing Effectiveness Through New Tehniques,Technologies,and Management Strategies. June 6–7, 2000, Las Vegas, USA. Abstract.

    Schneider, Sid J., Cantor, David, Arieira, Carlos, Malakhoff, Lawrence, Segel, Paul, Nguyen, Luu, and Guarino, Jennifer ( 2002 ): "An Experiment Comparing Computer-Assisted and Paper Modes of Data Collection for the Short Form in Census 2000". Paper presented at the The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, St. Pete Beach, Florida, USA, May 16-19, 2002. Abstract

    Tortora, Robert ( 2001 ): "Incentives in Internet Surveys". Joint Statistical Meeting 2001, August 5-9, 2001, Atlanta, Georgia, USA. Abstract.

    Virtual Surveys Limited ( 2000 ): "Incentives". Virtual Surveys Limited October 2000 News. News.
  • Posted by SRyan ;] on 7/10/2004 at 5:46 PM Member
    Frank, one of Blaine's links was mistyped:

    www.zoomerang.com
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