Question

Topic: Branding

What Do We Do With A Name Like This?

Posted by Anonymous on 7/14/2004 at 9:57 AM ET 250 Points
Our charity name, "The Corporation of the Sons of the Clergy" is an accurate description of the fact that we were formed by a group of City of London Merchants in 1655, themselves all sons of clergy, to help the clergy who had suffered terribly under Cromwell. A statute of 1658 granted the organisation status as a Corporation.

350 years on we're still responding to the urgent needs of clergy and their families in financial distress, making more than 2000 grants each year.

However despite a big deficit its pretty hard to fundraise and market the charity effectively with a name like ours.

Help please!
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RESPONSES

  • Posted by Blaine Wilkerson on 7/14/2004 at 11:28 AM Member
    Why not "Sons of Clergy"?

    Simple and still reflective or your original name.

    I hope this helps!
  • Posted on 7/14/2004 at 11:53 AM Member
    Just be careful on the "Sons of Clergy" tag. It might be construed that you are a pressure group, who are all sons of roman catholic priests, seeking to have the church recognise you and live up to its responsibilities.
  • Posted by SteveByrneMarketing on 7/14/2004 at 3:20 PM Member
    Good suggestions from above

    Here's another, name it "Help for the Clergy, Est. in 1658"

    hope this helps

    - Steve
  • Posted by SRyan ;] on 7/14/2004 at 10:30 PM Member
    Peter, you said, "350 years on we're still responding to the urgent needs of clergy and their families in financial distress, making more than 2000 grants each year."

    My first reaction is to look at the very words you just used to describe your mission: Respond, Urgent, Need, Families, Distress, Grants.

    Work from there! "Clergy families in need." "Urgent grants for clergy." "Distress response for clergy families."

    Clumsy, perhaps... consult a thesaurus for further ideas.

    Use the original org name and history as a "p.s." description of your institution. Credibility galore, especially if you can cite how MANY families you've helped since 1655...
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