Question
Topic: E-Marketing
Customer Response--how To Call Them To Action
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I work for a DNA Testing company that is based in Texas. We have been around for 10 years and know our way around the industry. Recently we have cut our PPC spending and we have noticed a slight decrease in customer inquiries since.
Because the number of email inquiries has dwindled, it’s important that we get everyone customer we can, hooked in the first communication. This is made even more difficult since we personalize all email communication right off the bat. I need an outline that speaks to customers and inspires action but that can be tailored to fit any situation without being awkward....
Drawback: Due to the nature of the "biz" we ask for little information to be provided to ensure privacy of the customer and with as little info as we ask they still may not fill it all out adequately enough for me to offer a specific test….
If you want to know what the form looks like here is the link:
https://www.800dnaexam.com/contact.aspx