Know-How Exchange : Taglines/Names

Our non-profit is going through a repositioning -- from a tax organization (helping low-income families navigate through the tax code) to an organization that provides both tax and financial services at a personal level but also focuses on advocacy. See below for more detail.

The tagline should be able to work for all audiences -- clients, volunteers, staff/board, donors, and partners. Ideally, tagline should provide a call to action. We want to avoid the word poverty in the tagline. Brand values/ personality: Opportunity, influential, solution, passionate.

Mission: Help hard-working, low-income families move from financial uncertainty to financial security.
Our work:
Direct Service -- Provide trusted tax and financial counseling, giving families the tools to make sound choices.
Leadership -- Lead a national network of organizations that promote economic progress for low-wage workers.
Advocacy -- Advance policies and practices to create a financial system that works for all.