Question

Topic: Website Critique

New Website Critique

Posted by NatashaChernavska on 1/10/2009 at 1:02 AM ET 250 Points
Hello, everyone!

I would appreciate your input on the following building website:

https://artographica.com/clients/softwaytomozart.jpg

It's just a prototype, it's not built yet, I am just trying to check if it's good enough, clear, attractive.

It's gonna be a website and an online store for a unique music software helping anyone older than 2 years old to learn how to play piano. I am really passionate about the software and the method itself, so I believe this program deserves the best representation.

Please, help me to evaluate the first stage: the look of the website.

Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/10/2009 at 8:34 AM Accepted
    Too much text/graphics competing for attention.
    You're trying to sell your product too soon visually.
    In the first few seconds of arriving on the page, people need to know the highlights of your offering. It's not until the first paragraph of your "Welcome" text does it start to become clear what you're offering.
    Finally, given the price point, short commercials showing how it works, and testimonials by happy parents & kids.
  • Posted on 1/10/2009 at 10:20 AM Member
    The color scheme and format are pleasing on the eyes, simplistic, and easy to navigate.

    I agree with Jay though. The first thing I saw was "BUY NOW" all over the place. The click to buy in your header is fine but would scrap the second box that has 4 of the same product with big buy buttons. Also the spelling and grammar need to be revised before finalization. I quit proofreading after the first paragraph.

    Overall a good start that has potential with a little polishing.
  • Posted by Mikee on 1/10/2009 at 4:27 PM Member
    I think the mock-up looks nice. I did not understand why the buy it now was repeated so many times. I think this is a little over kill. I would have like to see things like learn more, features, testimonials and other things then just the buy now over and over.

    Jay is right in that you need to highlight the benefits and features. Hopefully as bulleted lists so that they can be quickly scanned. People can always click on features to get more.

    The bottom box has way too much text for a home page. You can explain the theory, etc on a secondary page. You only have a little bit of time to draw some one in on the internet. They will not make it to the 2nd paragraph with all of this text.

    I hope this helps.
    Mike
  • Posted by pgothier on 1/11/2009 at 10:22 PM Accepted
    I have to agee about the content. The design is fine.

    But what sells products and services?

    Demonstrated credibility, demonstrated high quality content, demonstrated solutions ...that is results.

    Your home page needs to grab the customer with value statements.

    The internal pages need to be those pillars that provide the details of the offering, the solutions that support those values you have identified.

    Note: you have the content, just too many words. One value that you state: that it is "a process that virtually guarantees success". These value statements should be bulletized or Colored differently and bolded above the paragraphs.

    You home page should have no more than 3 - 5 of these value statements ...because they should be those take aways for the audience. Too many confuse the audience.

    Then again the internal slides should provide suppoting details for those value statements.

    If you need specific examples we can help.

    thank you. paul g.
  • Posted by jarcher on 1/14/2009 at 7:55 AM Member
    I apologize if I repeat anything someone else has said. When critiquing, I try not to look at anyone else's response because I feel it gives me a skewed perspective.

    I love the top graphic you selected with the musical notes in back - very nice! I feel like the site may be a bit too busy after the top box. Maybe combine Recent Videos & Recent Articles into one box, and divide with a horizontal rule, instead of two separate boxes.

    Possibly shorten the "Welcome to Softway..." story and put a "continue reading" link to another page.

    For SEO reasons, I think I would switch the "compare products" and the "welcome to soft way..." story. You have a "buy it now" above the fold, so you do not need to have all the others there.

    Is your goal to sell the software? If so, I would make the software in the top box stand out a bit more. Try a white buy now button with orange text? or black text? Make it stand out.

    Like I said, I really like your site, I just think you need to make it slightly less-busy. Great job!
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