Question

Topic: Student Questions

I Need Another Example "toyotas Signator Class"

Posted by Carl Crawford on 8/18/2004 at 12:38 PM ET 250 Points
hi everyone,

i am currently writing my essay for my marketing paper, here is my delema. i need another example simlier to this one that i have written below.

a customer may feel more secure about an investment such as a car when purchased from a Toyota Signature Class yard than any old local used car salesman because Toyotas standardized production and service standards the world over. On the other hand, mass produced standardized goods may fail to appeal to consumers in the sense that something produced as many times over in the same form and function firstly lacks originality that they may be looking for, and secondly may fail to meet standards due to the absolute cheapest form of production, in a poor developing country being used.

if you could help with another example that is relavatant to the nz market i will give you the ponits.

ps the essay i due in 30 hours and i havent had much sleep ove rthe past teo days. so i sorry for any spelling erros.

have a nice day

Sweetasman01
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RESPONSES

  • Posted by Peter (henna gaijin) on 8/18/2004 at 2:43 PM Accepted
    The signanture class cars provide a better perception of quality. Toyota has been building the signature class brand to differentiate themselves from the corner lots, and make there products known as better quality. This reduces the percieved risk to the buyer of purchasing a used car.

    On Toyota not being differentiated - they actually are. Even though they provide the same level of service and the same quality of cars, they provide differentiation by providing many models, colors, and options for their cars.

    Another example? Hmmm....
    Is there something ion consumer electronics in NZ where the quality seems to have dropped due to the moving of manufacturing abroad? In the States, I know of a particular brand of bicycle light which had a great reputation, but the quality has dropped over the years at the same time they exported it abroad. I don't think they sell in NZ, so that particular brand would be a good example.

    Or do you ahve WalMart stores there now? They are all over the place in the States, and provide a certain reputationm. But there products are from the lowest cost sources available (10% of all products imported from China into the US are sold through WalMart), so increases the risks to quality.
  • Posted by Blaine Wilkerson on 8/18/2004 at 2:50 PM Member
    You know, I have a few examples. The list is brief but they all have globalized service centers:

    1. SONY: https://www.sony.co.nz/corporate/servicesupport.asp?ssid=391930240 and www.sony.net

    2. Fedex: www.fedex.net or www.fedex.net

    3. McDonald's!!! https://www.mcdonalds.co.nz/mccafe.htm

    I bet you could find all kinds of arguments regarding stardization in one or all of these!

    Good Luck
  • Posted by Carl Crawford on 8/18/2004 at 3:07 PM Author
    thank you peter,

    if i every come to the states i will buy you a beer!!!

    In my essay i mention Wal-Mart and Costco. in my research i found that Wal-Mart is thinking of setting up a store in Auckland but only plan to have one store.

    thanks Blaine,

    after i posted my question it suddenly hit me that Sony was one, and i had already mentioned Mc Donald's. i had not thought of FedEx though, and i used it for the first time the other day.

    have a nice day and a thosand thanks

    Sweetasman01


    Carls fact of the day: Mc Cafe was first tried in Dunedin New Zealand (my home). It was a big success and was quickly adopted across the country.
  • Posted by Carl Crawford on 8/19/2004 at 6:31 AM Author
    You’re a mind reader Jim,

    I was just about to post another question for some ideas about small businesses.

    Thanks

    And a little side not from me:

    Wow! Look at that. I am FINALLY in the top 25 list of a subject category (about bloody time as well).

    This is the greatest day of my life (lol).
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