Question

Topic: E-Marketing

How Can I Make This Site..."site Of The Year"?

Posted by Levon on 4/23/2009 at 6:32 PM ET 500 Points
I am about to officially launch one of the most sophisticated and tasteful sites ever launched in internet history. I speak in sarcasm. Here is the site:

https://www.fartsfromtheheart.com

For the real marketers on this forum who I have helped with my generous advise all of these years making your marketing stronger and your efforts more powerful I now ask you to return the favor with a little marketing prowess of your own in response to my site.

Disclaimer: I just want to indicate that the site does deal with a racy subject however there is no offensive language contained on the site – in-fact I made sure to keep it PG-13.
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RESPONSES

  • Posted by mgoodman on 4/23/2009 at 7:20 PM Accepted
    It's hard to get into this one, because I'm (a) not in your target audience, and (b) find the site distasteful. I don't accept projects to market cigarettes because I find them offensive, and I'd have a problem helping you with this site for the same reason.

    I hope you understand. I don't really want to sound elitist; I just can't get myself into the mode of helping to market something that I personally find offensive.

    I can offer the following: All marketing needs to start by defining and understanding your target audience. What we think about the site or the offer or the copy is really irrelevant unless WE are your target audience.

    Maybe there are others who can handle this more clinically. Sorry.
  • Posted by Levon on 4/23/2009 at 7:29 PM Author
    Oh I understand M Goodman,

    You have to believe in the product to want to help it. I think about all of the lame products and ideas I personally have helped propel over the years with my constructive comments on this particular site.

    We (or I - depending on where you are at) live in a country where we reward bank CEOs who run company's into the ground with bailout money while rewarding teens who get pregnant with welfare money. We live in a society that is rich in rewarding failure. I simply want to build a marketing icon.

    From pet rocks to meatball sundays I believe this could rank up there as a marketing accomplishment - to prove the power of marketing communications and their effectiveness with percieved value.

    Thanks for atleast speaking your mind.
  • Posted by Jay Hamilton-Roth on 4/23/2009 at 8:22 PM Accepted
    It took a bit too long to figure out what you're selling, mostly because the banner on the home page competed the the "Farts made Easy" graphic, and took too long to find what you're selling (below the scroll).

    Instead of making me find your store, showcase examples on the home page.

    Website Grader gives the site a 9 / 100 (https://website.grader.com/wsgid/2868926/default.aspx) which indicates that there's lots of opportunity for SEO improvement.
  • Posted by Levon on 4/23/2009 at 8:27 PM Author
    I am loving this feedback. That is true - that banner is kind of distracting. Thanks.
  • Posted on 4/24/2009 at 8:52 AM Accepted
    I must admit, it's so weird it probably works...

    I would include some type of gastric bubbling or sound as you enter onto the website. Also, consider adding products that promote your end result (beans, carbonated items, scratch & sniff items, whoopee cushions, etc) with your logo/brand.

    Smell ya later...
  • Posted by Levon on 4/24/2009 at 10:53 AM Author
    Thanks Steve for the feedback. We plan on doing shirts too. The scratch and sniff idea is a very good idea.
  • Posted by Levon on 4/25/2009 at 1:09 PM Author
    So Steve and Jay site feedback and M Goodman's moraility testament are all I get? Hmm - there has to something I can do to this site to make it succesful.
  • Posted by Clive Fernandes on 5/1/2009 at 3:08 AM Accepted
    Hilarious!

    Dear Levon,

    Nice little concept you've got there. It's really unique (in a disgusting sort of way) without really being all that offensive. I would say this is a product worth getting some press about. Perhaps you could start a contest to have people send virtual farts to the Bank CEO's (and other's towards whom anger is aimed at nowadays) and submit witty Fart messages. That should surely get you some press coverage and publicity.

    I see college students using this a prank as a good target market for your product. You could come up with some sort of virtual fart and set it viral on social networks that college students frequent.

    Hope this helps

    Regards,
    Clive Fernandes
    Clive Fernandes Consulting



  • Posted by Levon on 5/1/2009 at 11:23 AM Author
    Clive,

    Thanks Clive For the excellent feedback and your ideas. A get a lot of naysayers on here (I think they are jealous that they are not real marketers like us) - but the traffic to the site thus far has told me one thing -- that people are laughing at this. People have told me that the custom messages and testimonials are funny and entertaining.

    Yes the site needs some work - some snaps of the product and a couple of other tweeks here and there to reduce dissonance and create purchases. However, this is real marketing at work. I am not marketing

    I agree press is the key - after I tweek and refine the site some more - I plan to get this out to the press. I need talking heads talking about farts from the heart.

    -Levon
  • Posted by Levon on 5/1/2009 at 11:34 AM Author
    In addition, I have been recieving automated messages from Marketing Profs about how I should take this down and award people their points...however I just have started to get helpful feedback now.
  • Posted on 5/6/2009 at 8:24 AM Accepted
    Hello,

    I must say I have not seen such an Idea for some time now!

    I’d recommend any Guerrilla marketing as I think this would hit your target at most.

    Any Vids and so on for bored office employees … and so on

    One thing there is a field to improve your SEO and built up home page pictures are distracting.

    Free Trail would be an advantage or a demo.

    BR,

    K.
  • Posted by Levon on 5/8/2009 at 5:10 PM Author
    Thanks K for you comments and guidance.
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