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Want To Partner With Procter & Gamble?
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From the P&G Alumni newsletter:
Is this the P&G you recall?
Remember the old P&G? Invented everything internally; owned all the intellectual property rights; almost never collaborated with external partners. Remember? A culture change is underway, and P&G has moved from "Not Invented Here" to "Proudly Found Elsewhere."
P&G now looks external first for best-in-class solutions to its innovation needs. And P&G defines innovation broadly - technology, "cooked products" in market, packaging, design, manufacturing processes, new business models, new ways to go-to-market, and trademark licensing.
P&G's External Business Development group, led by Vice President Jeff Weedman, has the mission of finding external sources and accessing their capabilities and expertise to accelerate P&G's own innovation. Conversely, they also look to connect with other companies to provide access to P&G's capabilities and expertise - even in marketing. This is not the P&G you were a part of just a few years ago! P&G calls this approach to open innovation "Connect + Develop." It is about tapping into the resources of the best scientists, researchers, engineers, and companies in the world.
A list of P&G's current needs and assets available can be found at the Connect + Develop website, www.pgconnectdevelop.com .