Question
Topic: E-Marketing
Chicken And Egg: Blogging, Social Media & E-mail
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Then we started e-mailing our list of clients and prospects to drive enquiry back through the website (and directly to us).
Then we started blogging, again, to provide valuable information to drive traffic to our websites, inboxes, phones and bricks and mortar points of presence.
Social media arrived, and we connected our blogs to our Twitter so whenever we blog, we automatically Tweet. (Ten years ago, I would never have believed I would be writing this!)
Question: How do we decide where to put material first. What goes where - should the website be the cornerstone of all our online activities, or has the blog taken over?
Now Online has become an unruly teenager, and is looking towards adulthood. Maybe. How do we prepare for Web 3.0 where our systems will reschedule and re-present information according to the customer/client's needs and objectives?
Really, I would like to prepare my information once, input it once, hit a button and have it scheduled to publish on the website, blog, social media and e-mail newsletter. But I have a feeling I should be segmenting more - perhaps designing my funnel to take advantage of the strengths of each online media type...
What would the perfect world look like?
How are other consultants using the rich array of online tools to their maximum advantage?
War stories and examples, please!