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Topic: Student Questions

Choosing A Marketing Dissertation Topic

Posted by Anonymous on 11/2/2009 at 12:07 PM ET 250 Points
Hello I am struggling to choose an appropriate marketing dissertation topic - I have decided to use Primark as my company due to the fact I work there at weekends which should give me access to managers for interviews etc. However I am struggling to chose an appropriate topic which directly relates to Primark and provides the basis of an in depth literature review? Two I am considering are the power of word of mouth marketing and consumption as a means of consumer identity/image. Any suggestions would be greatly appreciated as I feel these are too vague.
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RESPONSES

  • Posted on 11/3/2009 at 12:20 PM Accepted
    Well, I think if talking about Primark its price more than anything else - so think about marketing mix, pricing/branding strategies or something along those lines. You can check this website for good marketing dissertation topics - hopefully you will find something good there:
    https://www.ivoryresearch.com/marketing-dissertation-topics.php

    Liya
  • Posted by Gary Bloomer on 11/7/2009 at 5:37 PM Accepted
    Dear Andy,

    Is your Primark online shopping direction a viable topic? Yes.

    Talk to the people at Primark and find out WHY they have yet to
    offer online sales.

    They may know something crucial that you are ignorant of.
    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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