Question

Topic: Taglines/Names

Internal Newsletter Name

Posted by wendy.boland on 11/15/2009 at 10:23 PM ET 125 Points
I am a Brand and Communications Manager within our Industrial Markets division that manufactures different types of steel products. I'm about to launch our new internal newsletter and need some help to come up with a catchy name. (yes, I work in marketing and can't think of a name!). I've put a few suggestions forward "Wordcount", "Mantra" and "Brand New Day", but all I get is a blank look from my colleagues. Look forward to hearing your ideas and suggestions.
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RESPONSES

  • Posted by wendy.boland on 11/15/2009 at 10:58 PM Author
    Thanks Marcus, these are all great suggestions, however, your suggested newsletter names are going down the product path of one of our competitors! I should have included the area I work in is primary operations which manufacturers slabs, flat products, hot rolled coil and plate steel to a market mostly made up of distributors. The purpose of the newsletter is to promote our brand and communications activities, such as guidelines, tradeshow participation, marketing campaigns, new advertisements etc. Hope this helps you and other contributors.
  • Posted by dino.gruppuso on 11/15/2009 at 11:33 PM Accepted
    I suggest to use "White hot", I hope the deep meaning in English is similar to the Italian "Calor bianco" you could use.
    I think hot can be interesting and white hot can mean some thing is very brilliant and exciting.
  • Posted on 11/16/2009 at 2:00 AM Member
    hello

    i suggest:
    1. to put your company abbreviation followed by "_Public" (like "Industrial Markets division" = company name >> IMD_Public).
    2. EchoNews, Internal News
    3. Whazz UP
    4. Hard News

    all the best,
    Adina
  • Posted on 11/16/2009 at 9:24 AM Accepted
    Hot Stuff
    True Blue
    Boilerplate
    Press Go
    Riveting News
    Let's Roll
    While The Fire Is Hot
    Steeling Home
    Steeling Thunder
    Alloy
    Hot Off The Press
  • Posted by michael on 11/16/2009 at 10:39 AM Member
    I like to have internal newsletters include a reference to the company mission statement.

    CEOs love mission statements but customers couldn't care less. They're just so much pap.

    Michael
  • Posted by Jay Hamilton-Roth on 11/16/2009 at 11:32 AM Member
    Words Of Steel
    The Steel Industry Speaks
  • Posted on 11/17/2009 at 10:12 AM Accepted
    Marketing is not (only) creativity ! Each has its own qualities. That's why brand naming agencies exist.
    Here is some name from TheBrandGenerator, an apps for iPhone (to help to bee more creative). For me Steel is the key of your business :
    STEELIT NEWS
    SOSTEEL NEWS
    STELLIUM NEWS (or PRESS)
    STEELIN NEWS
    FREESTEEL PRESS (fun ?)
    STEELIO NEWS
    STEELITY PRESS
    ...and 500 more in The Brand Generator for Iphone (see my profile for details)
  • Posted by st.yordanov on 11/18/2009 at 2:15 AM Accepted
    Here my suggestion:

    Steel read
    Read Now
    First press
    Now news
    Insider

    I hope i help you

    Greetings,
    Stefan
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