Question

Topic: Taglines/Names

Tagline For A New Brand Of Clothing

Posted by Anonymous on 11/21/2009 at 12:15 AM ET 500 Points
Hi All,

Am launching a new brand of clothing named "Spirit". The audience is 13 to 33 years old.
The idea behind the name is to show vigour, determination, courage & passion (BUT NOT A DEAD SOUL). Spirit also means "state of mind", "courage", "vigour". Visually the adverts of "Spirit" would convey those key words as message. Maybe i'll show a guy wearing the "Spirit" branded clothes jumping over a wall or hanging down a rope single-handed, etc....doing something extreme.

But my biggest query is the tagline. Here's a list of them.
1. Complement your character
2. Look inside yourself
3. State of mine
4. Come to life
5. Experience the burning sensation
6. Be born again

Personally, i like No. 4 (Come to life)
I think it fits well with the name "spirit" as i want to show vigour, courage, determination, etc... as it illustrates a person doing something lively and courageous.

But my question is ; wouldn't it be contradictory to use "spirit" and the tagline "come to life"? I fear that it is misunderstood by the audience. Maybe people might think the spirit brand was dead and is only coming back to life. I dont want the brand to be associated with any negative aspect.
Should i change the tagline? or look for a new one? or the worst of it all is; should i look for a new brand name (after finalising the logo and stationary) ?

Any new proposals for the tagline are the most welcome.

Thanks in advance.

Zaheed
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RESPONSES

  • Posted by mgoodman on 11/21/2009 at 7:43 AM Accepted
    The issues you identify can be researched among your target audience. OUR opinions are just those of a bunch of marketing folks who may or may not be 13-33 years old and who may not be in the country (or countries) where you plan to market your clothing line.

    I suggest you conduct some simple quantitative research to assess the appeal of both the brand name and the tagline. It won't be free, of course, but for something this important it could be the very thing that points you to the answer that will make all the difference in your success.
  • Posted by Jay Hamilton-Roth on 11/21/2009 at 9:06 AM Accepted
    Why not simply "Live!", since that's the feeling you want your customer to act on. Or, "Live Strong"?
  • Posted by AA/Swap on 11/22/2009 at 8:06 AM Member
    Hi,

    1. Spirt - "Xtreme Zone"
    Logic - Directly links your store name with Extreme sports, which is full of courage, adventure, vigour etc, which is what you were looking for!!!!

    2. Spirit - "Live your Life"
    Logic - Gives more impetus to the tagline, if you want to use the word 'Life'.



    Swap
  • Posted by Levon on 11/22/2009 at 1:37 PM Member
    To me this comes off as some sort of Christian clothing line If this is your target audience you should just own up to it.
  • Posted on 11/24/2009 at 11:51 AM Author
    thank you all. These would definitely help. =]
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