Question

Topic: Branding

4 Logos, Need To Choose 1

Posted by Anonymous on 11/24/2009 at 10:07 AM ET 250 Points
There are 4 logos we have available to incorporate into a website re-design. 2 were designed by our design firm and 2 were supplied by our client.

I'd like feedback on which you like best and why.
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RESPONSES

  • Posted by ilan on 11/24/2009 at 10:09 AM Member
    Where are the logos?
  • Posted on 11/24/2009 at 10:13 AM Author
    I will be providing a link in a minute. Was in a rush, hence why I made it urgent and never attached the logos. Please wait a moment and I will provide a link.
  • Posted on 11/24/2009 at 10:23 AM Author
    https://www.discoverycomm.com/client/haymond/logo/

    Here's the link, sorry for that!
  • Posted by Gary Bloomer on 11/24/2009 at 10:28 AM Accepted
    Dear Billy,

    Of the four LOGO 1 is the strongest, the least cluttered, and most authoritative looking.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted by ilan on 11/24/2009 at 10:29 AM Accepted
    Billy,
    All of them look very all fashioned and dated to me. They give me a feeling of being in the Eighties...
    Only no. 3 has some potential.
    You should explore some other fonts, conservative but contemporary, beyond the range you have here.
    The colors and the backgrounds are also outdated, a plain solid background with more contemporary conservative colors will help.
  • Posted on 11/24/2009 at 10:39 AM Accepted
    I get a "disconnect" between Law and firm. Maybe it's Hammond Law Firm, we represent the injured (which sounds awkward as well). Firm for injured people sounds stilted or something. Maybe you need to say something like, "Advocacy for the Injured" or something along those lines. As far as a logo - none of them were "knock your socks off," (I know we're talking law here) #1 did show strength and stability with the columns, but, as someone noted, they are all a bit "dated."

    Good Luck!
    CVN
  • Posted by NovaHammer on 11/24/2009 at 11:02 AM Accepted
    1. is clearest and the H logo helps.

    Only cases for injury claims??

    If more, your Tagline needs refining.
  • Posted by Peter (henna gaijin) on 11/24/2009 at 11:08 AM Accepted
    I like #1 best, as it is the least busy.

    #4 is totally out for me, as it comes across way too busy.

    #2 and #3 are about the same for me - in the middle of my choice.

    On the comment another had about the logo looking old - given you are a law firm, looking old and conservative isn't necessary a bad thing.

    On the tag line, I don't think it would play well in the US. Perhaps it is Ok in a country that speaks a different form of English. When I read it, I was guessing you are in the UK, but I couldn't tell where you are for sure.
  • Posted by Gail@PUBLISIDE on 11/24/2009 at 11:24 AM Accepted
    I like #1 or #2 as well, but like Phil, there is a disconnect with the tagline.
  • Posted by Jay Hamilton-Roth on 11/24/2009 at 11:33 AM Accepted
    I prefer #1 of your four choices. It'll probably reproduce/scale well in B&W as well. And like the others, I'd encourage tweaking the tagline. If you want more options besides those four, you might consider putting a request on https://www.hatchwise.com/ or https://99designs.com You'll get many more options to choose from at a reasonable price (if you're looking for a simple/basic logo).
  • Posted on 11/24/2009 at 11:39 AM Member
    Billy,
    My apologies - Haymond - not Hammond.

    CVN
  • Posted on 11/24/2009 at 11:44 AM Author
    Thanks everyone for your comments. They are all duly noted. I very much appreciate you taking the time to help me out.

    My e-mail is billy at discoverycomm dot com if you ever need any help with anything.

    Thanks again!
  • Posted by Levon on 11/24/2009 at 11:47 AM Member
    I don't like any of them - they don't even look like logos to me. I would get rid of the 3d looking aspect and work on kernelling the characters of the text.
  • Posted by Raymond on 11/25/2009 at 11:07 AM Member
    Hi Billy,

    Here are 6 qualities of a good logo:
    Has impact, simple, pertinent, is appealing, has personality and is functional (easy to reproduce).

    I don't think any of the logo propositions succeed in these terms and I agree with the tagline being awkward.

    If you're going to go with a logotype, I suggest personalizing the typeface to make your logo more unique. I'm sorry to say I am surprised that a design firm submitted some of these logos. None of them make you look profesionnal.

    I suggest comparing them with your competitors and see how you stand out and if the right message is conveyed. If not, go back to the drawing board.

    Good luck,
    Raymond
    www.doyonrocan.com
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