Question

Topic: Research/Metrics

Check The Questionnaire

Posted by Anonymous on 1/12/2010 at 5:20 AM ET 50 Points
I want to find out the consumer perception about mexican food in my country. Below is the questionnaire.
I have excluded the opening para and demographic profile of the respondents. Please let me know if the questionnaire is fine.


(1)What are your ideas of enjoying the evening time?

oGo for a cinema
oGo for a long drive
oGo to a restaurant
oBe home and relax
oOthers; please specify

(2)Which type of non-Indian food you prefer?
oContinental
oWestern Fast Food (KFC, McD, Subway etc.)
oItalian
oThai
oChinese
oMexican
oLebanese
oAny other; please specify

(3)Do you think that the international food has to customised to Indian tastes?
oYes
oNo

(4)Would you like to try out the genuine and 100% authentic international food?
oYes
oNo

(5)What are your views about the Mexican food? Please be brief as you can.

(6)Would you like to visit a restaurant where only authentic Mexican food is available?
oYes
oNo

(7)Would you mind to pay higher price if Mexican cooks have trained the cooks working in the restaurant whereby making the food authentic?
oYes
oNo

(8)Do you think that serving liquor is against Indian value system?
oYes
oNo

(9)Would you also buy Mexican accessories along with Mexican food if those are availed for sale?
oYes
oNo

(10)Which of the following factor is most important for any restaurant?
oFood
oLiquor
oPrice
oMusic
oAmbience
oCrowd
oOthers; please specify.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/12/2010 at 7:59 AM Member
    The key question would be "Have they ever tasted Mexican food?" If not, then you need to describe it to them: ingredients, preparation, etc. The second key question would be, "How much money do you spend each month eating in restaurants (and how often)?". Since your restaurant is unlikely to cause them to suddenly spend money, the best you can hope is for them to visit your restaurant instead of a competitor's.
  • Posted by koen.h.pauwels on 1/12/2010 at 8:28 AM Member
    Hi,

    Your questionnaire looks fine in general, but I would be careful in leading the respondents towards your offer: this will bias the survey results in your favor and lead you to overestimate demand. Specifically:

    I would insert's Jay's market size question ' how much money do you spent in restaurants each month' right after question 1, and your question 10 about which factors are most important in a restaurant

    question 2: I would leave the answers open

    Next I would ask respondents what they think about when they hear 'Mexican food' (your question 5). Jay, I believe that respondents may have strong opinions about it without having tasted it (Jay's question) as they have heard about the country or from others' experiences with its food

    Next insert Jay's question 'have you ever tasted Mexian food' to sort the respondents into two groups. Those that have never tasted mexican food indeed deserve more information, including pictures.

    Your other questions get to how much respondents would prefer your specific solution, so get more specific: ask them how much % more they would be willing to pay for 'authentic' versus 'adapted to Indian tastes' and, if they prefer the latter, what do they mean with this adaptation? Finally, your question 9 will not yield much information: drop it or show them pictures of which merchandise you may offer

    Good luck!
  • Posted on 1/12/2010 at 9:15 AM Member
    I agree with koen that some of your questions are worded in such a way that they bias respondents.

    Also, most of your questions appear to be based on attitudes - you should also include some behavioral questions (e.g., how many times have you had Mexican food, how often do you eat out, which kinds of restaurants have you been to in the past 6 months). You will get more insight into what your target market actually does, and you will also get some data on which to create possible segments within the target market.
  • Posted by michael on 1/12/2010 at 9:33 AM Member
    Have you ever been to Mexico?

    How is authentic Mexican food different than what you have at a local restaurant?


    Michael
  • Posted by mgoodman on 1/15/2010 at 12:08 PM Accepted
    Pay attention, too, to the location issue. Either limit your research implementation to the area near the restaurant, or find some way to see how far your respondents might be willing to travel to a restaurant.

    A great restaurant that's an hour's drive might not be preferred to a good restaurant that's just 5 minutes away -- Mexican food or not. And respondents in one part of town may have different reactions to the prospect of Mexican food that those in another part of town.
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