Question

Topic: Taglines/Names

Well Known Company Names That Use Numbers

Posted by Anonymous on 3/19/2010 at 9:44 AM ET 125 Points
Can anyone think of well-known companies that use numbers in their name? I have thought of 3M, Twentieth Century Fox, Century 21 and Studio 54. I have a client who says "numbers don't work" and I would like to suggest otherwise. Many thanks in advance.

David R.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/19/2010 at 10:33 AM Accepted
    In the Fortune 500 for 2009: Capital One Financial, Oneok, L-3 Communications, First Energy, Group 1 Automotive, and CH2M Hill.
  • Posted by michael on 3/19/2010 at 11:05 AM Member
    84 Lumber.

    Really the question is WHY they want a number in their name. I can also suggest that ampersand (&) doesn't work but lots of people use it. In fact Deere & Co gets very angry if your proposal says Deere and Co.

    Numbers put you ahead of AAA in the phone book.

    Michael
  • Posted by mgoodman on 3/19/2010 at 1:42 PM Accepted
    In the Northeast there's a long distance phone company called One Communications (www.onecommunications.com)

    And there's a reporter for the NYT whose name is Jennifer 8. Lee. Yes, her middle name is 8. (She's actually pretty good, too.) (www.jennifer8lee.com) She says it's not that unusual for the kids in a Chinese family to have a number as their [middle] name to indicate birth order.
  • Posted by prhyatt on 3/19/2010 at 2:25 PM Accepted
    Four Seasons
    Five Guys
    Six Sigma
    6 Flags (Over Georgia, etc)
    Nine West
    Title Nine
    Chapter 11 Books
  • Posted by mgoodman on 3/19/2010 at 3:38 PM Moderator
    prhyatt beat me to it with the name of the place I just had lunch: 5 Guys Burgers and Fries
  • Posted by Peter (henna gaijin) on 3/19/2010 at 9:20 PM Member
    Numbers are commonly used in names when the number is descriptive.

    One option is when it involves an address. For example, Studio 54 (the famous NY club) was named that way because it is on 54th Street. And there are many restaurants around San Francisco that are named based on their address.

    Prhyatt's example of Title 9, a women's sports clothing store, is similar in that it is named after the code that brought about an increase in women's sports funding.

    NuCoPro's example of 7-Eleven is also an example of numbers being descriptive - the stores originally were open from 7am to 11pm.

    And most anyone in America would know what I am talking about what I say "31 Flavors", though that is probably a slogan (which I have heard used as a name).
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