Question

Topic: Just for Fun

Marketing Book That Should Be Written

Posted by bill.hall on 4/5/2010 at 9:24 PM ET 500 Points
Just for fun...if you had your wish, what would the next marketing book you would want be about? Mine would probably be the day to day nuts and bolts of building and running an online community.
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RESPONSES

  • Posted by wnelson on 4/5/2010 at 9:43 PM Accepted
    Bill,

    I've already written the next marketing book. It's the world's shorted marketing book - beyond the title page, table of content, and index, it has no pages. It's called Yield Instant Results With These No Cost Marketing Strategies and Activities.

    Wayde
  • Posted by bill.hall on 4/5/2010 at 9:48 PM Author
    Funny - or the alternate title for that - "Marketing while you sleep."
  • Posted by mgoodman on 4/5/2010 at 9:57 PM Accepted
    I continue to be fascinated by consumers' irrational behavior and the way it plays out in brand purchase decisions. I'd love to see a book that takes Dan Ariely's Predictably Irrational and reports on specific brand purchase decisions that are irrational, but predictably so.

    Link to the Ariely book here, if you're interested: https://bit.ly/bWBs8W

  • Posted on 4/5/2010 at 10:00 PM Accepted
    "How Obama Got Elected"

    A feat of marketing unique in my lifetime.
  • Posted by michael on 4/5/2010 at 10:39 PM Accepted
    I think "the making of a (the?) president" is a regular issue. Don't remember the last one tho.

    I've been getting bored with marketing books, honestly. Unless it's something I don't know about then I may read but just can't handle the rehash. I probably spend more time reading other's posts here.

    Michael
  • Posted by Chris Blackman on 4/5/2010 at 11:36 PM Member
    Randall, I think you've got some spyware running on your computer.
  • Posted by MarketingNinja on 4/6/2010 at 12:06 AM Accepted
    How about:

    ROI for Dummies.

  • Posted by steven.alker on 4/6/2010 at 1:42 AM Member
    Dear Bill

    This is positively Victorian music hall stuff:

    “Why nuts can make the best on-line communities and why their bank bolts from the idea”

    Now here’s my contribution to the science of marketing in real physics

    “The Application of Loop Quantum Marketing”

    Putting “Quantum” into the title of any book boosts sales 100 fold, and what the hell, having just been reading Prof Simon Smolin’s excellent “Three Roads to Quantum Gravity” it might just exist and it might just sell.

    Did you know that like matter that Space itself is not infinitely divisible? You get down to the Plank volume and can then get no smaller – divide a Plank sized bit of space (not a particle, there isn’t such a thing) into two and you get – wait for it – two Plank spaces, both the size of the one you started with. If your CEO halves your Plank Marketing Budget because he wants a new BMW, you get two budgets, each the size of the original------

    Hang on, I’m really onto something here; ignore the above at least until I’ve registered the idea!

    Steve Alker
    Xspirt

  • Posted by bill.hall on 4/6/2010 at 6:34 AM Author
    Randall, not me - I don't have time or expertise or desire to do weird things to your computer (I am too busy messing up mine and I have no idea how that happens too!)

    Great answers! Karen, yours seems to be the type of titles we really see and it seems in many cases the content can be a regular run of the mill marketing book, but then the title is whatever...

  • Posted by Harry Hallman on 4/6/2010 at 8:22 AM Member
    I think Steve Alker has a hit. After all, marketing people and clients constantly move between our reality and a myriad of alternative realities. The problem is until we truly have cross-dimensional communications, only the ideas that are created for our reality work here.

    Of course, that doesn’t mean we should stop trying.
  • Posted on 4/6/2010 at 1:03 PM Member
    "Did you know that like matter that Space itself is not infinitely divisible? You get down to the Plank volume and can then get no smaller – divide a Plank sized bit of space (not a particle, there isn’t such a thing) into two and you get – wait for it – two Plank spaces, both the size of the one you started with."

    First off, it's spelled "planck"

    Secondly, you need to get up to speed on "String Theory" ;-)
  • Posted by wnelson on 4/6/2010 at 1:42 PM Accepted
    I think you guys took a wrong turn at the particle accelerator in CERN and ended up at www.marketingprofs.com versus www.hawking.org.uk. It's easy to do in all those underground tunnels.

    How about, The Universal Equation of Marketing All problems solved everywhere with just one approach

    Or...Become Rich Overnight With Nothing More Than a Catchy Name and Tag Line Forget needs and core competencies. You don't need no stinkin' strategies. Just a catchy name and tag line.

  • Posted on 4/6/2010 at 3:19 PM Member
    Gotta' hand it to you...

    Simplest explanation of String Theory I've heard. ;-)
  • Posted by wnelson on 4/6/2010 at 3:28 PM Member
    String Theory: You can't push string.

    ...unless it's frozen! And a good way to freeze string is to place it in a frozen beverage, such as a Margarita or a daquiri. Make the frozen drink and then drink it. Do not place the string in yet. Make another, repeat. Keep repeating until you forget about pushing string. Problem solved.
  • Posted on 4/6/2010 at 3:32 PM Member
    Think I'll hang out here.

    This is much more interesting than sexual misconduct...

    Or are the Margaritas the leadin for that ?

    Tis a puzzlement...
  • Posted by telemoxie on 4/7/2010 at 11:41 AM Member
    I'm curious, why are you interested in book ideas? Are you personally looking for a book to write? Are you trying to get our perspectives on the most challenging issues of today? are you looking for potential collaborators?

    I am personally writing a book related to the challenges of marketing innovative products... but I don't think I should go into great detail in an open forum at this point.
  • Posted by Harry Hallman on 4/8/2010 at 8:21 AM Member
    WMMA, I hope you are kidding. After all you took this discussion into a way different direction. Please use a smiley face next time.

    Also, just in case you weren't kidding. social media's best use is to foster exchanges no matter where they go, unless they break some kind of community rule such as trying to sell something.

    How about a book on decorum on forums and how it affects marketing efforts.
  • Posted by Jay Hamilton-Roth on 4/8/2010 at 9:45 AM Accepted
    I'd like to see the creative briefs for a wide variety of recent marketing campaigns, the campaigns, and the ROI. Seeing what others have done that worked (and didn't) and why is always fascinating.
  • Posted by AprilJoyBiddle on 4/8/2010 at 11:26 AM Accepted
    wnelson, LOVE this one:
    Become Rich Overnight With Nothing More Than a Catchy Name and Tag Line

    I think we need a book on marketing your brand on chatroulette -(LOL) here is a great post on how to get started, maybe we can just expand on this:
    https://bit.ly/alEFg1

  • Posted on 4/8/2010 at 12:40 PM Member
    BTW... Is "near swill" a bad non-alcoholic beverage ?

    I think I drank some in Saudi Arabia once.

    Just askin'...
  • Posted on 9/15/2010 at 3:48 PM Member
    Inspired by W.M.M.A, I would like to read "Marketing just for fun: smiles beyond =)
  • Posted by NovaHammer on 10/25/2010 at 11:27 PM Member
    I like books where the pictures aren't already coloured in...just like cook books....the one that sell the best just have you add an egg and water ....so the Market Thinks I hear.

  • Posted on 6/19/2011 at 12:36 PM Member
    I would love the next books to be.

    Bosses, hire a marketing professional, not the out of work next door neighbor.

    How to teach common sense to the non-common sense boss.

    Specialists know more than you, so keep your mouth shut.

    Everyones got an opinion, but only marketing's counts

    In business, corp politics should be outlawed.

    100 ways the CEO boss hurts the marketing department.

    1000 ways sales people can screw over the marketing department.

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