Know-How Exchange : Taglines/Names

Before you jump into the deep end of this pool, you need something like a plan for how you're going to market yourselves. How will you get new customers? How will prospective clients know you even exist?

You might be better off just getting a few jobs to see if you even like the work. If you do, you can figure out how many more customers you need to put you at 100% capacity. In your business the growth potential is limited by how many hours you can work in a day/week.

Don't worry yet about a name or tagline for your business. Worry instead about how good a job you can do and how you'll land the first few customers.

I would think you might be able to work this summer for a cleaning service to get experience, as our moderator suggests. Cleaning one house a day is one thing, but doing it all day every day could get tedious. You also would benefit from learning
- ways to accomplish the cleaning quickly (so you can complete more jobs per day)
- effective and safe products to use (so you don't damage stone, hardwood, etc)
- what types of homes and clients you want to seek and what you want to avoid.
It will be much easier if you start by cleaning for people you know, who already trust you. To branch out and take on strangers as clients, you will need to have enough references and experience to overcome concerns about your honesty, your ability to clean effectively without damaging property, your reliability, etc.
By then if you are really serious about this, you will have discovered your competitive strengths and your ideal clients and can then be more successful in developing and putting into practice your plan. By the way, at that point, a name will almost come naturally!

Good luck!