Know-How Exchange : Other

You will need to test this with your audience and your material. Both can be effective, and which works best for you is not something we can determine a priori.

Expanding a bit on what Mr. Goodman provided:

First, your question is a lot like asking which is the best color - green or blue? Unless you have specifics, there's no one answer that universally fits all circumstances.

Second, if you want to know which is better, you need to ask your customers which they would find useful - not a bunch of marketing folks who don't live your customer's world.

Third, NEITHER will be successful if you don't ask your customers what they want to SEE in a research paper or a webinar.

My recommendation - don't ask us, ask your target customers which they would prefer - research papers, webinars, both, neither, something else - and what they would like to have more information on if they want it at all.

I hope this helps.

Wayde

People who prefer to read information at their leisure and speed would opt for research papers. People who prefer to attend classes and listen to a speaker present, would opt for the webinar. As a rule, woman prefer classes over research papers and scientists/engineers prefer research papers instead of classes.

Personally, I get frustrated with webinars. Even if they are well done they take too long. I want something I can look at at the airport. That's more of a survey response.

I read whatever I get but I often don't "attend" the webinars I sign up for.

Michael