Question

Topic: Research/Metrics

Brand Research Using Social Media

Posted by Anonymous on 8/12/2010 at 11:26 AM ET 25 Points
Was wondering if you would be willing to help us out? We are doing a study for a client who wants the opinion of marketers using social media as a way to reach out.

Go to: https://chancetowin.it/2010webpros/ to participate.

Thank you!
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RESPONSES

  • Posted by Levon on 8/12/2010 at 11:45 AM Accepted
    Right here on this site: https://www.marketingprofs.com/charts/2010/3846/active-social-media-users-a...
  • Posted by Levon on 8/12/2010 at 12:24 PM Member
    Your survey does not work.
  • Posted on 8/12/2010 at 1:11 PM Author
    This is a study regarding client brand perception using social media as the mechanism for getting the answers... not a social media study - sorry if that was not clear! We are using blogs, facebook and linked-in as well as a number of other resources.
  • Posted on 8/12/2010 at 1:17 PM Author
    I just went on the link and it worked fine - what issues are you having?

    https://chancetowin.it/2010webpros/
  • Posted by Gary Bloomer on 8/12/2010 at 3:35 PM Member
    Dear hdonnelly

    I've just taken your survey and NOWHERE is there a SINGLE question about my use of social media. Care to explain why? Or is this simply a way for you to boost your e-mail listing through a survey?

    Gary Bloomer
    KHE Leading Contributor on Social Media
  • Posted by Gary Bloomer on 8/12/2010 at 3:38 PM Member
    Dear hdonnelly

    "This is a study regarding client brand perception using social media as the mechanism for getting the answers".

    Bogus claptrap. No mention of branding, of brand perception,
    or of ANYTHING even REMOTELY connected with branding.

    "We are using blogs, facebook and linked-in as well as a number of other resources." To achieve what?

    I've just taken your survey and NOWHERE is there a SINGLE question about my use of social media. Care to explain why?
    Or is this simply a way for you to boost your e-mail listing
    through a survey?

    Gary Bloomer
    KHE Leading Contributor on Social Media
  • Posted by Gary Bloomer on 8/12/2010 at 7:41 PM Accepted
    Dear Harriet,

    Thank you for putting me straight. When I'm wrong I admit admit as much: I was wrong. Apologies.

    As for not seeing .com and .net as as brands, I see them less as brands in their own right and more as vehicles to show a brand—
    I see them as the land below the virtual real estate of whatever they're attached to, not necessarily as the house and the garden.

    Yes, I've been stung on surveys like this, (and deluged with hunk mail), hence my attitude (which isn't aimed at you), so apologies if I came on too strongly. I do that sometimes ... to my shame I'm sure.

    Perception. That's really the key isn't it. With our loaded dice (good or bad) we create our own world view.

    Again, thank you for clarifying your position, and for correcting me.
    To be honest I'd not thought of .coms and .nets as brands.

    But from now on, I will.

    —Gary B



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