Question

Topic: Student Questions

Selecting A Thises Topic

Posted by Anonymous on 8/23/2010 at 2:04 AM ET 25 Points
I m MBA final semester student in marketing, I have to prepaid thesis on related to to my subject. I can select a interesting topic on which can get enough information to complete it successfully. I am in Karachi, Pakistan. I need a help to selecting a topic. Rizwana
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  • Posted by prhyatt on 9/1/2010 at 10:19 AM Accepted
    Hi, Rizwana-

    Here is one way to find a topic. Consider what type of business you would want to work for and what you would like to do once you complete your MBA. Then choose a topic that relates to that work. This will give you material for your resume that will help you secure a job in the area you prefer, while completing the requirements for your degree.

    For example, if you are interested in marketing research, create and carry out a simple research project with a hypothesis, research methodology and results. Your formal report would be your thesis. If your aim to is work in a particular industry, find a small company in that industry and offer to do a competitive analysis and draw conclusions about what marketing strategy is effective and then design a marketing plan for them based on your conclusions.

    Good luck!
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