Question

Topic: Student Questions

Target

Posted by Anonymous on 250 Points
WHAT IS THE DIFFERENCE BETWEEN TARGET MARKET, TARGET AUDIENCE AND TARGET GROUP??
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RESPONSES

  • Posted by wnelson on Member
    THIS APPEARS TO BE A STUDENT QUESTION. IF SO, PLEASE REFER TO THE IMPORTANT GUIDELINES FOR THIS FORUM:

    https://www.marketingprofs.com/ea/guidelines.asp

    IN PARTICULAR, READ #5: Experts are happy to help students explore their thoughts, but they will not do their assignments for them. If you are a student, be sure to share your own ideas along with your question.

    The best way to use this forum is to engage in conversation with the many experts here. You will gain an understanding far beyond your academic work, mix with leaders in the marketing field from across the world, and build lasting relationships that will take you to greater heights in your career. Versus just asking us to do your homework problem of the day, which, by the way is probably an ethics violation for your school anyway! If you represent an answer found here as your own, not only will you really not learn anything, but if your professor reads of this here (and profs DO read here - MarketingPROFs - get it??) , then you could receive a zero for the problem, the assignment or even be expelled from your university! Not worth it, is it?

    So if you'd like to share your thoughts on these three points FIRST, we'd be glad to comment on this and give you our thoughts.

    If this is NOT a homework question, then my apologies. Please include some context concerning your inquiry. For what industry are you wanting to know the difference between target market, target audience, and target group and what are you trying to achieve? A textbook answer won't necessarily help you to achieve your aim.

    Wayde

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