Know-How Exchange : Strategy

we definitely need more information about your location.

For example, in the United States, men and women contact each other directly and begin by communicating online, and then maybe dating and getting to know each other before considering marriage.

In other cultures, I understand that marriages are arranged by relatives, and potential matches are considered based on other factors (such as date of birth).

Where are you located? What kind of culture are you supporting? Who are you targeting, the potential brides and grooms, or their parents?

Hi!
I would think social media ( facebook) would be a good place to start ! You could make it interactive with peoples testimonials.
And perhaps some press releases? If the media is supportive, then ask them to give you a press write up,
If you are targeting the parents ..then maybe door to door flyer distribution.
Hope this helps..
Good Luck!

Hi Arpita, this may not help you in what you're looking for... but an altogether different suggestion. Could you get your seniors to pursue a separate section in your service for those who don't want to get into marriage or family making par se but need a friend to live with? I guess you got what I mean... live-in relations.

Btw, I too think social marketing (twitter/facebook) can be helpful to you.