Question

Topic: Taglines/Names

Quick Catchphrase Or Slogan

Posted by Anonymous on 10/19/2010 at 6:44 PM ET 250 Points
Our business is currently in the process of enhancing our branding and a part of that came with simplifying our website which was too cluttered. As a part of the "decluttering" I am looking to create a phrase or slogan which is simple also, something people can remember. We are a scanning bureau that also focuses on customized software for businesses to turn paperless you could say. The basic idea behind everything is to save people time as a result of reducing their paper (especially for accounts payable departments) and as a result save them money. Any Ideas?
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RESPONSES

  • Posted by SteveByrneMarketing on 10/19/2010 at 7:11 PM Accepted
    John,

    You seem to be in a crowded competitive landscape. Do you have a positioning statement that will clarify how you are uniquely differentiated from the many overlapping competitive offerings?

    Steve
  • Posted by Gail@PUBLISIDE on 10/19/2010 at 7:11 PM Accepted
    Paperless=Less Stress

    Reduce Paper, Increase Productivity
  • Posted by cookmarketing@gmail. on 10/19/2010 at 7:51 PM Accepted
    ScanGreen
    Less Paper More Trees
  • Posted by mgoodman on 10/19/2010 at 8:17 PM Accepted
    I think we need more information about your target audience. What are their biggest problems? Where does paper reduction fit into their list of needs? How do they make decisions like the one you want them to make?

    I would be guided by your target audience and it's needs, and the words they use to describe them. If you're not sure about that, you can probably find out more with some simple market research ... not a big, expensive study, but a structured series of conversations with some satisfied customers.
  • Posted by Chris Blackman on 10/20/2010 at 2:06 AM Member
    XYZ Scanning
    ...because everybody hates paperwork.
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