Question
Topic: Advertising/PR
Help Advertising For A New Startup - Has Potential
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I'm new to the community here, and I'm looking to get a lot of information to get my startup on the road to success.
My startup business started a little while ago. It is a service that allows Apple device users to trade in their new, used, or broken iPhone, Mac, iPad, or iPod for cash. We have a website up and we've had a few customers here and there - but not enough. We're lucky if we get 1-3 customers per week... if that. As of now, we are looking to dramatically increase results as soon as we can.
We have our cleanly laid out website established. We're advertising on Google Adwords, which isn't helping us much at all.
Our service even has an iPhone app available to reach Apple device owners. We haven't converted from this app once. Mind you, there are millions of iPhone, iPad, and iPod users out there!
We're going to do a press release for our service and looking to submit it to PRWeb - the $360 package. Personally, I have tried contacting many news sources in the past, but NONE of them have gotten back to me with any interest. I've tried New York Times, Mashable, and even local newspapers. I'm even part of the HARO website. I've responded to many queries, with no reply back from any reporters.
With my company, we are part of a large niche, but we have narrowed it down to a smaller one (by focusing on taking in Apple devices instead of all brands of electronics).
I know this business has potential. I see my larger competitors that are in the game and I for sure know that I can kick them out of the water. Price quotes given by my service are higher, we're much more customer friendly, eco friendly, and we're honest. We've even put up a few positive testimonials on our site that we've gotten from a few clients we had.
My service just needs a lot of visibility, but I don't know what direction to go. At the moment, it's a very tight budget.
Can anyone give some advice? Will a press release with PRWeb help? What other modes of marketing could I pursue?
Thanks! All advice is appreciated.