Know-How Exchange : Taglines/Names

So who is your primary target audience? Where do they live? How do they plan/buy travel? Who is "designing" for them now? What important benefit will you promise (and deliver for) them that they're not getting now?

FWIW, I never heard of travel design either. Maybe you need to help us understand what you do and what important value you add for your target audience.

Dear Phil and 'mgoodman',

Thank you for your responses. I can understand the clarity you seek about the nature of the business in order to better understand its positioning. Hence, I am going to elaborate further on the work we do.

Vibrant Voyages is a small travel-design firm focused exclusively on high-end bespoke travel. We create sumptuous experiences tailor-made to the customer's highly discriminating tastes.

We work closely with the select few clients we take on, and we give them highly personalized service. It goes without saying that our clients require the ne plus ultra in luxury travel, and only the very best will do. They want to travel in style, with the right balance between hedonistic pleasures and profound cultural learning and edification. They have very high expectations.

Through the consultation and trip-planning process we get to know our clients very well, and gain a firm understanding of their travel needs and desires. This allows us to create über-personalized itineraries that perfectly fit their specific passions and lifestyles.

We design and choreograph every aspect of their journey, like flights, hotels, dining, ground transport, guides etc. Whatever their hobbies and passions are, we arrange for them to indulge in them in the most fascinating possible manner.

We distinguish ourselves from regular travel agents due the nature of service our clients expect from us. We do not offer a set routine of packaged tours. Each of our client's vacation is designed specifically to their needs and passions, keeping in sync with their mindsets.

Hope this gives a clearer idea of the concept of 'travel design'.

As for the tagline, our preference is for a 'lateral' tagline rather than a 'literal' one. We have thought of many literal slogans that are very direct and describe the exact nature of work we do...I agree with your views that they work the best as they are very specific...but at the same time, they are very flat! We need something that hits them right away and stimulates their intelligence!


Warm regards,
Jay

Travel your style

Creating The Perfect Travel Experience
Travel Beyond Compare

Dear All,
I really did not find what I was looking for.
However, I appreciate the efforts each of you put in to help me out.
Thank you very much.

Regards,
Jay