Question
Topic: Advertising/PR
My Boss No Longer Trusts Old Advertising Methods?
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I am the Public Relations representative for a major tennis tournament in Canada. The tournament director suggests that what we’ve been doing in the past, old advertising methods (print ads in local papers, radio, PR...Etc) may not be working as effectively as we think?
He believes that without ads on the radio or print ads in local papers we would still get the same kind of turnout through just PR and local press coverage? He wants to explore new advertising avenues and tap into a “smarter” way of advertising.
He wants us to come up with a couple ideas on our own for suggestions. I’m thinking of exploring popular websites and maybe putting ads on them. Obviously updating our current web site and making it more interactive. However aside from that, I’m still scratching my head...
What would you do with $125 000.00 budget for advertising if your boss doesn’t want you to do what you’ve been doing since the beginning? What “new advertising” strategies would you suggest?