Question
Topic: Strategy
How Full Can We Make The Glass?
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we declare 2011 the year we "Kick the Economy in
the Backside!"?
Bear with me on this for a moment.
Let's say we IMAGINE .... just for a moment, let's say we take a LEAP OF FAITH and PRETEND that the media has suddenly TOM TO ITSE SENSES and started delivering reports of the ECONOMY PICKING UP!
(Shock! Horror! Gasp!)
And let us now, in this powerful new MINDSET of ABUNDANCE, let us for a few brief days, SUSPEND all doubt, fear, uncertainty, and feelings of helplessness.
(One never knows ... it might JUST catch on!)
Now, let us ... for a few WONDROUS days, let us see ourselves as marketing SUPERHEROES, and let us create situations in which all circumstances are IDEAL (and yes, I know they seldom are, but indulge me), and let us now ENVISION powerful, LIFE CHANGING scenarios of what could happen through the adoption of superior marketing.
Got that as a frame of reference?
Good.
HERE'S MY QUESTION:
As a marketer, what would be your BEST "This is how
to improve your marketing over the next 6 to 12 months" advice to the owner of any small to medium-sized business?
And by "small to medium-sized" I mean any business that has annual sales of up to $5 million [or its equivalent in all currencies].
My hope is that this will pull in lots of input, hence the points.